Current consultant Advisor Dr A L Sharada – who had headed PF from its founding years for over two decades – is also appointed as a Trustee

e4m Staff Aug 21, 2024 7:00 PM

Adman Brendan Pereira, who passed away on July 21, had a great flair for creativity, aesthetics and photography combined with excellent people skills, remember industry colleagues

e4m Staff Jul 22, 2024 8:59 AM

Guest Column: Sridhar, known as 'Pops' in the advertising world, shares interesting anecdotes about his time with Piyush Pandey and the ad world in the 80s and 90s

Pops KV Sridhar Oct 6, 2023 8:40 AM

The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery

Mansi Sharma Sep 8, 2021 8:24 AM

Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction

Neeta Nair Oct 14, 2020 9:22 AM

As part of the webinar series, ad industry experts will share insights on whether beauty brands should change their communication around ‘colorism’

exchange4media Staff Jul 15, 2020 8:45 AM

Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication

Misbaah Mansuri May 28, 2020 8:17 AM