The campaign by GREY Group India titled ‘Birla White Ka White Cement Advantage’ showcases the versatility exhibited by both Kaushal and the cement brand
Rahul Sharma, General Manager (Marketing), Red Chief, shared that after their association with the actor, the brand salience is on the rise among youth
ShortsTV has thus bagged South Asia distribution rights of 15 short films produced by Tipping Point such as Maya, Geek Out, The Epiphany, Glitch and Red Velvet
The campaign consisting of two digital films also features celebrity photographer Dabboo Ratnani and talks of exploring passion even in these tough times