Vicky Kaushal grooves to a retro-style musical ad for DaMENSCH
The ad campaign is centred on the theme of 'New Feeling'
DaMENSCH, a men’s innerwear & athleisure brand, has joined forces with Vicky Kaushal to launch a music video ad campaign.
“Centered on the theme ‘DaMENSCH is a new feeling,’ the intelligent campaign establishes that the comfort of wearing a DaMENSCH cannot be explained in words and needs to be felt to be understood, stated a press release.
“The video kicks off with upbeat music, inspired by legendary R D. Burman, only for us to be surprised by the lyrics, which are gibberish. A playful nod to the fact that the indescribable comfort of DaMENSCH, is a new feeling!,” it stated.
In the film, Vicky Kaushal can be seen celebrating comfort, confidence, and self-expression.
Expressing his feelings about this campaign, Vicky Kaushal said," When the campaign idea was pitched to me, I was very happy to see a fresh and a different approach that represents a new age brand that DaMENSCH is . This new feeling is something you all need to experience to understand what we are trying to say through visuals"
Speaking about the campaign, Anurag Saboo, co-founder of DaMENSCH, said, "Our customers often struggled to describe how amazing they felt in a DaMENSCH, which sparked the idea for this ad. Comfort is an experience that needs to be felt, it is beyond words. Vicky Kaushal, known for his confidence and comfort in his individuality, is the perfect face for this campaign, and we’re thrilled to collaborate with him"
Get ready to groove with DaMENSCH and Vicky Kaushal. Join DaMENSCH as they break the mold and embrace a new era of innerwear excitement.
