Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
In today’s edition of e4m Creative Zone, we speak to Venkatagiri Rao, Chief Creative Officer, SEA and India, VMLY&R on digital transformation, woke-washing and more
Conceptualised by VMLY&R, the campaign roped in TV celebrities such as Bharti Singh, Anita Hassanandani, Hina Khan and Deepika Singh, as well as key TikTok influencers