Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches

e4m Staff Jan 9, 2026 11:54 AM

WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship

Sohini Ganguly & Tanzila Shaikh Feb 29, 2024 8:40 AM

Categories like alcohol products, real money gaming, betting, cryptocurrency, tobacco, etc. have been barred from bidding

e4m Staff Jan 3, 2024 8:19 AM

In an exclusive interview with e4m, RCB chairman Mishra, who is currently the Chief Commercial Officer of Diageo India, shared his objectives behind buying the women's IPL team

Kanchan Srivastava Mar 6, 2023 9:13 AM

The Naam Hoga Tera Har Zubaan Par campaign has been conceptualized by Ogilvy

exchange4media Staff Mar 1, 2023 4:54 PM

The group will retain the rights till 2027

exchange4media Staff Feb 22, 2023 8:20 AM

The opening match will be between Gujarat Giants and Mumbai Indians-owned franchise

exchange4media Staff Feb 7, 2023 8:14 AM

Interested parties are required to pay a fee of Rs 1 lakh

exchange4media Staff Jan 30, 2023 8:06 AM