womens-premier-league

Why WPL 2.0 has the brands bowled over

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WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship

Sohini Ganguly & Tanzila Shaikh Feb 29, 2024 8:40 AM

BCCI invites bids for Women's Premier League partnership rights

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Categories like alcohol products, real money gaming, betting, cryptocurrency, tobacco, etc. have been barred from bidding

e4m Staff Jan 3, 2024 8:19 AM

Investing in WPL team was always on top of our agenda: Prathamesh Mishra, RCB

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In an exclusive interview with e4m, RCB chairman Mishra, who is currently the Chief Commercial Officer of Diageo India, shared his objectives behind buying the women's IPL team

Kanchan Srivastava Mar 6, 2023 9:13 AM

Viacom18 pays ode to feminine grit in new Tata WPL campaign

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The Naam Hoga Tera Har Zubaan Par campaign has been conceptualized by Ogilvy

exchange4media Staff Mar 1, 2023 4:54 PM

Tata Group gets title rights for Women’s Premier League

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The group will retain the rights till 2027

exchange4media Staff Feb 22, 2023 8:20 AM

Women's Premier League to be held on March 4, player auction on Feb 13

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The opening match will be between Gujarat Giants and Mumbai Indians-owned franchise

exchange4media Staff Feb 7, 2023 8:14 AM

BCCI announces bids for Women's Premier League title sponsorship rights

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Interested parties are required to pay a fee of Rs 1 lakh

exchange4media Staff Jan 30, 2023 8:06 AM