Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for short-form content allows brands to connect with diverse audiences
YouTube CEO Neal Mohan said that the platform commits to democratizing access to AI
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
Ajay Vidyasagar, Regional Director-Asia Pacific, YouTube Partnerships, shares how the short-video phenomenon is fuelling the creator economy in the country
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
Robert Kyncl, Chief Business Officer, YouTube, also noted in Q2 2021, the platform paid more to creators and partners than in any quarter in its history
Tips will licence its large catalogue of songs to YouTube Shorts
YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India
The YouTube homepage now features a row for short videos, which can be swiped vertically from one video to the next