The 'Har Pal Ko Own Karo’ campaign is created by Leo Burnett

exchange4media Staff Jul 3, 2023 3:03 PM

Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more

Nilanjana Basu Oct 19, 2022 10:51 AM

The campaign, which has three films, has been created by Leo Burnett

exchange4media Staff Aug 29, 2022 3:08 PM

In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'

Mansi Sharma Apr 5, 2022 8:14 AM

The campaign has been created by Lowe Lintas

exchange4media Staff Jul 26, 2021 2:39 PM

The campaign focuses on real women proudly showcasing products from Zivame making the brand more relatable to its core consumers

exchange4media Staff May 25, 2021 5:13 PM

From mock products to practical jokes, here's how brands kept the spirit of the day alive

Mansi Sharma Apr 2, 2021 7:43 AM

Speaking about the campaign, Khatija Lokhandwala, Head Marketing, Zivame, said that this is Zivame’s second film in our exclusively created stand-up series for intimate wear

exchange4media Staff Jan 25, 2021 12:43 PM

The campaign is built on real-life challenges and embarrassment faced by women

exchange4media Staff Dec 19, 2020 4:05 PM

Brands such as Myntra, Fabindia, Tjori, FabAlley, & Zivame have come up with unique initiatives to keep the buzz around their brand active on social media

Anjali Thakur Apr 8, 2020 8:58 AM