Anil Kapoor decodes ‘the science of peaceful sleep’ in The Sleep Company campaign

The Sleep Company has unveiled its latest campaign featuring brand ambassador Anil Kapoor.

The #ScienceOfPeacefulSleep campaign sees Kapoor endorsing the company’s patented SmartGRID technology mattresses which combines cutting-edge science and technology to enhance sleep quality.

The campaign talks about The Sleep Company's patented SmartGRID technology.

Anil Kapoor, actor and brand ambassador, The Sleep Company, said, “Sleeping peacefully has always been a top priority for me to maintain overall health and wellbeing. It gives me immense pleasure to be a part of The Sleep Company family for three consecutive years now. It's not just about promoting a brand; it's about enhancing the quality of people's lives through peaceful sleep. The Sleep Company’s SmartGRID technology truly redefines the way we sleep, and I'm excited to continue spreading the word about the importance of a peaceful sleeping experience with this exceptional brand."

Commenting on the new campaign, Priyanka Salot, Founder, The Sleep Company said, "While countless sleep tips and tricks are being made popular every day, one of the fundamental root causes of poor sleep often goes unaddressed – the absence of a scientifically-proven, high-quality mattress. Our mission is to continually enhance the quality of life for our customers through our patented SmartGRID products. Mr. Anil Kapoor's charismatic and energetic persona brings to life the essence of this campaign – educating consumers about how our products epitomise the science of peaceful sleep, enhancing overall sleep quality, and ultimately enriching lives."

Ripal Chopda, Chief Marketing Officer, The Sleep Company, also shared his insights on the campaign, stating, "Our campaign is a testament to our commitment to revolutionising the way people perceive and achieve quality sleep. With Mr. Anil Kapoor, we have successfully conveyed the message that science is the ultimate key to peaceful sleep. This campaign reinforces our dedication to offering innovative sleep solutions, backed by rigorous scientific research, to enhance the well-being of our customers."

The campaign has been conceptualised by The Sleep Company in collaboration with World Without Walls.