Anushka Sharma's Lavie campaign creates waves
This is the second year that Makani Creatives has bagged the Lavie mandate
Lavie’s latest ad campaign launching its new brand ambassador Anushka Sharma has been conceptualised and curated by Makani Creatives. Launched on the 10th of October, the fashion campaign epitomizes the brand proposition, ‘Fickle is Fun’ and is currently being featured across all ATL & BTL platforms.
Makani Creatives has also curated digital Instagram renditions of the campaign which will soon roll out, post the print and satellite campaigns “When creating a brand or campaign and keeping the dynamism of Fashion in mind, we always strive to strike the right chord with the end consumer. With Lavie we have had a great relationship since 2015 and are very excited about working with them again. We had much fun with Lavie on last year’s campaign too, and with this year’s campaign launching Anushka Sharma, we have successfully strived to go younger and cooler,” says Sameer Makani, CMD of Makani Creatives.
Sandeep Goenka, Chief Operating Officer of Bagzone Lifestyles Pvt Ltd, Lavie Spokesperson, says, “ We have always had a great and satisfying relationship with Makani as they have a keen understanding of the market and its challenging intricacies. And, once again, they have successfully reflected our brand proposition and communication into the best possible perspective. Fashion and our audiences being key.”
Makani Creatives has a team strength of over 100 creative individuals. Their clientele includes leading brands like Metro Shoes, Mochi Footwear, Idee Image Eyewear, Panasonic, Mahindra Logistics, Epic Channel, Pepe, Traworld, Siyarams Group, Red Tape, Killer Jeans, Lavie, Nilkamal Furniture, @home and Tata Motors, to name a few.
