Burger King UK to let local restaurants use its Instagram account for free
The burger chain will help small businesses leverage the reach of its social media account to support them in the times of the pandemic
Burger King has made news after it announced its decision to let independent restaurants in the United Kingdom use its Instagram accout. Many local restaurant businesses in the UK and around the world took a hit after the COVID-19 lockdown was enforced. The objective behind the move is to let small businesses leverage the reach and popularity of its Instagram account for promotion.
“There’s more to life than the Whopper” reads Burger King UK’s latest Instagram post.
There’s Roti King, Sultan’s Place, Eco, Dumplings Legend, Ochi’s, Damak Platzki… In short, there are many great dishes from thousands of restaurants that deserve to be as famous as the Whopper.
As we head into tier three across more parts of the country, its clear independent restaurants need all our support.
So , we’ve decided to give you a break from our burger pics and make our Instagram available to all these restaurants.
Until they can reopen, they can advertise on our Instagram for free.
Friends from the hospitality industry: if you want us to share your signature dish on Instagram, post it with #WhopperAndFriends
The move has helped Burger King win plaudits online from Twitterati.
Ek hi dil hai Burger King, aur kitni baar jeetoge?
— Dushyant Uppal (@DushyantUppal) December 15, 2020
Let me translate!
I have only one heart, how many times will you win me over?@BurgerKingUK @BurgerKing https://t.co/AJe3MvKtjU
Bold move from Burger King UK on Instagram today. https://t.co/VHTNX7CsMN pic.twitter.com/HYEHWt9XwB
— adland ® (@adland) December 14, 2020
Burger King owning that name today https://t.co/d0VpuaxLC2
— Broman (@Professorbroman) December 15, 2020
Their marketing team is just so on point. Also must have a very ballsy leadership to do these sort of things but it pays off.
— Christin Prüstel #BlackLivesMatter #EndRacism (@chpru) December 15, 2020
Burger King has previously pulled off audacious marketing campaigns like "A day without Whopper" to support rival McDonald's charitable fundraising campaign. Last year, its Mouldy Burger campaign also won rave reviews for its gutsy creativity.
