BYJU’S starts football season with patriotic film
The film showcases the desires of billions of Indian football fans
BYJU’S has marked the start of the football season with the launch of a patriotic film titled ‘Someday’. The company, which is one of the title sponsors for the FIFA World Cup, Qatar, showcased the aspirations and desires of billions of Indians to see the Indian National Football team represent the country in the international sporting tournament in the future.
Conceptualised and created by the in-house creative team, the film gives words to this passion by highlighting how with the right support and encouragement India too can and will shine bright on the world football stage.
Speaking on the film, Vineet Singh, Vice President - Brand and Creative Strategy, BYJU’S, said, “What sportspersons learn on the field are vital lessons that guide the entirety of their journey in life. At BYJU’S, we are champions of all forms of learning both inside and outside the traditional academic system. Through this film, we pay homage to the millions of football fans in India and tip our hats to their determination, strength and spirit to learn. We are certain this passion will someday translate to India sharing in the international football spotlight.”
Last month, BYJU’S announced football star and global sports icon Lionel “Leo” Messi as the first global brand ambassador of its social impact arm, Education For All.
