fifa
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 23, 2026 12:30 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jun 23, 2026 12:27 PM
From Shakira's record-breaking anthem to songs the world forgot before the final whistle, here’s the list of FIFA WC anthems, and how much each one resonated with audiences around the world
e4m Staff Jun 18, 2026 11:38 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 15, 2026 5:33 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Ganapathy Viswanathan Jun 15, 2026 5:30 PM
FIFA 2026, Zee5, and the moment India's CTV story stops being a conversation and starts being history
e4m Staff Jun 15, 2026 5:27 PM
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 15, 2026 5:24 PM
The 2026 FIFA World Cup is set to be held across the United States, Canada and Mexico from June 11 to July 19
e4m Staff Jun 15, 2026 5:21 PM
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:57 AM
The campaign supports FIFA Women’s Football objectives and highlights the challenges of young girls in accessing equal opportunity
exchange4media Staff Sep 2, 2023 8:42 AM
The sports media rights company has secured the rights to broadcast the tournament in India, Nepal, Pakistan, Bangladesh, Bhutan and Sri Lanka
exchange4media Staff Aug 9, 2023 12:02 PM
The broadcaster also plans on widening the coverage of the tournament by adding regional language commentary for the semi-finals and final
exchange4media Staff Aug 4, 2023 12:13 PM
The World Cup will be hosted by Australia and New Zealand from 20th July 2023
exchange4media Staff Jul 17, 2023 5:51 PM
Industry observers say OTT players making inroads into the sports genre is good for business as it offers advertisers with new opportunities and can drive viewership too
Nilanjana Basu Feb 9, 2023 1:18 PM
Sports18 to broadcast IPL in 16-17 languages; set to bring in features like ‘Appointment Viewing’ to enhance consumer experience
Naziya Alvi Rahman Feb 2, 2023 8:23 AM
Star Sports’ auction coverage was viewed by more than 50 million, with overall consumption 10% higher than the 2021 mini-auction
exchange4media Staff Jan 9, 2023 10:28 AM
Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for its FIFA association
Tanzila Shaikh Dec 21, 2022 9:31 AM
Over 110 million viewers watched the entire tournament on digital
exchange4media Staff Dec 19, 2022 5:00 PM
According to media reports, Padukone will be flying to Qatar to be a part of the tournament's finale on December 18
exchange4media Staff Dec 6, 2022 2:36 PM
Mahindra along with Sports18 have come together to showcase the efforts of grassroots heroes
exchange4media Staff Dec 1, 2022 3:12 PM
MTV Hustle 2.0's MC Square, along with Srushti Tawde and Paradox starred in the spoof of the Bollywood classic Mughal-e-Aazam
exchange4media Staff Nov 29, 2022 3:45 PM
Here's our roundup of some of the best ads from brands like Coca-Cola, Pepsi and KIA
exchange4media Staff Nov 28, 2022 7:52 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 24, 2022 8:38 AM
The chess position, the briefcase and the duo themselves make this LV ad a GOAT in its own right
exchange4media Staff Nov 22, 2022 12:43 PM
The brand has roped in Indian women’s footballer Sweety Devi for the same
exchange4media Staff Nov 22, 2022 12:30 PM
The film showcases the desires of billions of Indian football fans
exchange4media Staff Nov 21, 2022 1:25 PM
The exclusive collection flaunts the metallic plate with FIFA World Cup Qatar logo on it
exchange4media Staff Nov 18, 2022 12:49 PM
The ‘Isse Bada Kuch Nahi' campaign aptly encapsulates the awe among Indian fans for the world’s most watched sporting event and showcases the power of the game to captivate desi audiences
exchange4media Staff Nov 10, 2022 6:53 PM
Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI and Spartan Poker come on board as ‘presented by’ partners
exchange4media Staff Nov 9, 2022 9:03 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 15, 2022 7:42 AM
The network is seeking Rs 30-35 crore for co-presenting sponsorship and Rs 20-25 crore for associate sponsorship, say media planners
Javed Farooqui Oct 14, 2022 9:06 AM
Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup
exchange4media Staff Oct 12, 2022 10:57 AM
68 vehicles will be used by FIFA to transport national football teams, referees, match officials, delegates, and other VIPs during the entire event
exchange4media Staff Oct 10, 2022 4:26 PM
Hero MotoCorp, PowerGrid, NTCP, Odisha Tourism and United Phosphorus have extended their support to the tournament
Kanchan Srivastava Oct 8, 2022 6:50 PM
The tournament will be played from October 11 to 15 as a lead-up to the FIFA World Cup 2022
exchange4media Staff Oct 6, 2022 6:07 PM
Viewers will also have access to other curated content around the tournament
exchange4media Staff Oct 6, 2022 8:22 AM
The Viacom18 CEO - Sports spoke to exchange4media about the network's plans for FIFA WC and its acquisition strategy during the IPL and ICC media rights auction
Javed Farooqui Oct 5, 2022 8:00 AM
The dairy co-op had announced the association through a topical ad
exchange4media Staff Oct 3, 2022 1:38 PM
Dream Theatre has also been granted the rights to FIFA Under 17 Women’s World Cup 2022, FIFA World Cup 2026, and FIFA U-20 World cup Indonesia 2023
exchange4media Staff Oct 3, 2022 10:58 AM
The 3-part docu series showcasing iconic footballer Sunil Chhetri is now live on FIFA’s digital streaming platform
exchange4media Staff Sep 29, 2022 3:54 PM
The ‘QR to Qatar’ film includes a digital integration of a QR Code that takes the consumer to a live raffle to win prizes
exchange4media Staff Sep 21, 2022 1:29 PM
The campaign, featuring Lionel Messi, Neymar Jr. and Raheem Sterling, has been launched in more than 70 countries, the most in the brand’s 146-year history
exchange4media Staff Sep 17, 2022 7:52 AM
As football fever reaches a fever pitch, Adidas brings out its best innovations in apparel and more for the die-hard fans
exchange4media Staff Sep 9, 2022 2:30 PM
Jerseys have been designed for teams of Argentina, Germany, Japan, Mexico, Spain and Wales
exchange4media Staff Sep 1, 2022 3:16 PM
The tournament is slated to start on Oct 11, but there is no clarity about the Indian team sponsors or on-air advertisers
Kanchan Srivastava Aug 25, 2022 8:20 AM
The suspension means FIFA U-17 Women’s World Cup 2022, scheduled to take place in India on 11-30 October 2022, cannot be held in the country as planned
exchange4media Staff Aug 16, 2022 11:32 AM
Bhattacharjya will oversee the functioning of the body and work with policymakers as well as industry stakeholders
exchange4media Staff Jul 16, 2022 8:02 AM
The FIFAe World Cup, FIFAe Club World Cup, & FIFAe Nations Cup will be broadcast exclusively in Hindi between July 14th and 30th on Loco
exchange4media Staff Jul 15, 2022 11:19 AM
Through this partnership, vivo will leverage its rights to the emblem and official brand identities
exchange4media Staff May 12, 2022 1:17 PM