Cannes Lions asks jury to watch ads for any negative stereotypes
Media reports suggest that the revision in guidelines has taken place because of Cannes Lions’ partnership with the Unstereotype Alliance
Cannes Lions has updated its jury guidelines for year 2019. According to media reports, as per the new guidelines, the judges have been told to also see that an ad chosen for any award does not perpetuate damaging stereotypes and inequalities.
The jury members will now have to consider if a work portrays deep-rooted stereotypical of gender, age, race, ethnicity, disability or other biases.
Media reports suggest that the revision in guidelines has taken place because of Cannes Lions’ partnership with the Unstereotype Alliance – an initiative chaired by UN Women in tandem with Unilever, P&G and some other brands.
Talking about the new guidelines Cannes Lions chairman Philip Thomas was quoted as saying that it is more important than ever for the industry to showcase and champion inclusive, empowering, forward-thinking ideas.
He reportedly said that the new guidelines will help to ensure that the work honoured at Cannes Lions is admired not only for its creative brilliance but for its reflection of the world as a place of equality and tolerance.
