CashKaro says ‘Bachat Ki Azaadi’ this Independence Day
The campaign talks about the inherent behaviour of bargaining at local shops
CashKaro has launched the ‘Bachat Ki Azaadi’ campaign this Independence Day, which talks about the inherent behaviour of bargaining at local shops, from sabzi waalas to kaam waalis. But there’s another side to the coin, the Rs 10 to 20 that people try to save means much more to beloved local vendors than to them.
With this campaign, CashKaro wants to tap into and help Indians realise the other side.
“Being the biggest Cashback & Coupons app in India, CashKaro wanted do something that Indians could relate to on the occasion of Independence Day. What’s more relatable to Indians than bargaining? It’s been an inherent nature of ours passed on from generations that have come before us. It’s what makes us Indians always be on the hunt of true value for money. Keeping this thought in mind, CashKaro is releasing a brand film called ‘Bachat Ki Azaadi’.
This film talks about our inherent behaviour of bargaining at our local shops - from our sabzi waalas to our kaam waalis. But there’s another side to the coin, the 10 to 20 rupees we try to save means much more to our beloved local vendors than to us. It is this very sentiment that CashKaro wants to tap into and help Indians realise the other side. And when we really do want to find true value for money, there’s always CashKaro to give you real Cashback that you can transfer to your bank.”
