dezerv. urges investors to get real experts to invest their hard-earned

Wealth-creation platform dezerv. has launched a campaign to educate people on potentially harmful investment habits. The campaign brings out the importance of using a team of domain experts for investment portfolios.

“In times of volatility like these and multiplicity of investment options, Indians have struggled to get good guidance when it comes to managing their money. They have naturally turned to financial influencers, search engine results or relying on gut feel to invest. This unfortunately has meant money lying idle, lower returns or in some cases, serious loss of hard-earned capital. Surely, India’s working professionals deserve better,” the brand said in a statement.

This is the message that dezerv., an xpert-led wealth-creation platform, wants to convey with its campaign #youdezervbetter. The intent is to educate people on potentially harmful investment habits. The campaign brings out the importance of using a team of domain experts for investment portfolios, they said.

Conceptualized and created by dezerv. and Light@27, the campaign consists of three films shot in a witty fin-terview format conveyed through a series of interviews between a news anchor on one side and a reporter, a fin-fluencer and an active investor who uses Google on the other end. It is a light-hearted take on investment decision making, and brings out the need for expert guidance to help people create sustainable wealth for themselves.

One of the films highlights how taking advice from so-called experts on social media can leave you penniless. 

Sandeep Jethwani, co-founder, dezerv. said, “Our campaign #youdezervbetter, highlights the perils of investing based on unscientific methods. We thought of adapting a witty approach that is relatable. The campaign aims to encourage investors to seek expert guidance from dezerv. to invest their money through a seamless, digital experience.”