Flipkart unveils new campaign with Alia Bhatt and Allu Arjun
The campaign promotes Flipkart’s ‘Big End of Season Sale’
Flipkart has announced its ‘Big End of Season Sale’ (Big EOSS) beginning 1st June 2024.
In the run-up to Big EOSS, Flipkart has also launched a star-studded marketing campaign featuring Allu Arjun and Alia Bhatt, which has encouraged wishlisting of products by customers PAN India.
Speaking about the Big EOSS, Arief Mohamad, Vice President and Head of Flipkart Fashion said, “Season after season, Flipkart's Big EOSS isn't just a fashion shopping event - it's a celebration! It gives us the opportunity to bring joy to our customers as we continue to focus on offering the best value and the widest range of trendy styles from top brands. The Big EOSS shopping extravaganza has not only delighted customers across India, but has fuelled positive growth for sellers and brands on our platform. We're dedicated to offering the latest and best in fashion – across apparel, footwear, and accessories - all accessible through customized on-app experiences.”
In the campaign film, both the actors are seen telling viewers about the 60-80 percent discount offer on top brands.
