Amitesh Jha appointed CEO of quick commerce biz Swiggy Instamart
Before joining Swiggy Instamart, Amitesh Jha was with Flipkart
flipkart
Flipkart Ads takes homes 9 metals at e4m IMA South 2024
The agency won 5 golds, 2 silver and 2 bronze metals across categories for its path-breaking work
D2C brands queue up for ‘Minutes’ on Flipkart
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Myntra CEO Nandita Sinha gets additional responsibility of Flipkart Fashion
Nandita Sinha’s elevation comes after Arief Mohamad, Flipkart's VP & Head of Fashion, has decided to move on
Best ads of the week: Nike embraces villainy, Urban Company blasts blue-collar biases
Creative commercials that impressed us in Week 4 of July
Flipkart’s 'Kuch Khaas Kamao' campaign talks of ‘seller’s pride’
The latest campaign showcases how Flipkart allows sellers to sell all types of products, irrespective of the size/nature of their product/businesses
Flipkart drops a life-size orange at Marine Drive
The outdoor campaign is for the launch of CMF Phone 1 by Nothing
Flipkart’s goal is to provide brands diverse ways to tell stories: Sandeep Karwa
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
Flipkart delivers nostalgia in new ad
The ad features Shehnaaz Gill, Boman Irani, Ratna Pathak, Rupali Ganguly, Raghu Ram and Rajiv Lakshman
Flipkart unveils new campaign with Alia Bhatt and Allu Arjun
The campaign promotes Flipkart’s ‘Big End of Season Sale’
Prathyusha Agarwal to head Flipkart's Shopsy
Prathyusha Agarwal was most recently the Chief Business Officer at BYJU'S for Early Learn
Anuj Rathi to be new CEO of Cleartrip
Anuj Rathi will replace Ayyappan R at the travel company
Sandeep Karwa to lead Flipkart Ads
Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm company
Tavleen Bhatia is the new CMRO of Cleartrip
Kunal Dubey, Chief Marketing Officer, has decided to step down to pursue new opportunities
Flipkart names Vikash Singh as Director of Growth
Vikash Singh joins from GrowthX; his earlier stints were with Paytm and Tata Health
Flipkart's Shopsy ropes in Sara Ali Khan for Grand Shopsy Mela
The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination
Flipkart brings everything, even blessings, to your fingertips
Flipkart's new campaign mixes humour and tradition, offering a complete shopping experience like no other
Flipkart Group’s Ayappan R moves on after 11 years
Ayappan R, CEO of Cleartrip, and SVP of Flipkart Group, has said in a social media post that he will be starting his venture in the consumer tech space
Flipkart saves Valentine's Day for poor planners with ‘Blame it on Flipkart’ campaign
The campaign is conceptualised by 22feet Tribal WW
Lowe Lintas creates Flipkart Health+’s campaign for Uttar Pradesh
In the campaign, Saurabh Shukla and Sparsh Srivastava add the local flavors of UP
How celebs are adding stars to the start-up universe
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
Binny Bansal quits Flipkart board
The development comes months after Binny Bansal sold his remaining stake in the company
Retail Media Marketplace: Are made-in-India platforms fast snapping the deal?
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong challenge to the Big Five, say experts
Alia Bhatt & wedding guests take centre stage in Flipkart campaign
The campaign has been conceptualised by Leo Burnett
2023: When digital advertising got bigger
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms despite economic downturns, shows TAM data
Best ads of the fortnight: Licious rings in an early Christmas, Godrej takes on stains
Most creative spots we saw between December 1 and 15
The Archies: Why brands want to join the Riverdale gang
Cohorts, collabs and content is the love triangle for the ages, say brands about teaming up with the Zoya Akhtar film
Flipkart unveils new ‘Kuch Khaas Kamao’ films
The second phase of the campaign showcases the seller benefits of Flipkart Seller Hub
Ex-Flipkart senior executive Sushanth Ravikumar to head marketing at Niyo
Sushanth joins the digital banking fintech as Senior Vice President of Marketing
Flipkart ad expenses down 35% in FY23
The eCommerce firm has reported a 9% jump in revenue
No complaint received over Amitabh Bachchan Flipkart ad: ASCI
As per ASCI, the case has been referred to the Central Consumer Protection Authority
Flipkart: Amrendra Saxena elevated to Director-Customer Loyalty and Retention
He was earlier Associate Director-Customer Loyalty and Retention
Marketers shifting ad money from Search to e-commerce & social channels?
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
Flipkart taps the Tamil Nadu’s Aadi shopping craze
The eCommerce platform has come with innovation offers for consumers for the Aadi Sale
Flipkart shines at IMA South 2023 with 8 metals
The e-commerce firm took home 2 gold, 3 silver and 3 bronze metals across categories
Earn something more than just money, says Flipkart Seller Hub in latest brand campaign
The film revolves around the concept of showcasing the benefits that extend beyond financial gains for sellers choosing to partner with Flipkart
Flipkart Seller Hub appoints Vector Brand Solutions as full-funnel AOR
The objective of the partnership is to enhance seller experience and drive growth opportunities for sellers across India
Flipkart’s new campaign has Jackie Shroff and Archana Puran Singh
The campaign is based on the insight of discovering value across an array of categories bringing unparalleled joy and excitement to customers
Flipkart head of new business Adarsh Menon quits, team to be restructured: Report
Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees
ONDC: A disruptor in the making?
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine industry experts
Flipkart launches its new TVC with Shikhar Dhawan
The campaign encourages consumers to upgrade or exchange their old TVs for a better viewing experience
Ad spends on e-commerce on the rise: Sankalp Mehrotra, Flipkart
Mehrotra, VP - Monetisation, Flipkart, took the stage at the unveiling of the Pitch Madison Advertising Report 2023, and shared insights on the growth of e-commerce media in the country
Flipkart assigns digital AOR mandate to 22feet Tribal Worldwide
The mandate includes managing Flipkart’s digital campaigns and strategy
Zepto appoints Shreyansh Modi as Head of Growth & Monetization
Prior to joining Zepto Shreyansh worked with Flipkart as Head of Performance marketing
Doyens of digital: Meet the leaders who rake in the revenue
Here we feature the leaders who have driven growth for digital platforms through transformative sales
'E-comm advertising in India could be 25-30% of digital AdEx by 2025'
Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce platforms in the country and more
Children's Day: Iconic ads headlined by kids
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
It's raining ad revenue! Gains of top e-comm players zoom 60% to Rs 6600 cr
Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent conversion rates
Flipkart partners with eDAO to launch virtual shopping experience in metaverse
Flipkart will enable select brands to organize unique product launches and create engaging experiences for users within the virtual world
Festive focus: E-comm players working on maximising reach in tier cities
Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season