In attitudinal terms, Mumbai is yet a TV-dominated ad market: Miles Young
“If you compare the development of India with China, there are areas of strengths and weaknesses, but there isn’t a huge gap in any aspect. But in digital communication, the gap is massive. I don't understand it - there is a lag in India and it is not a consumer lag… Clearly, there is a marketer lag here, which I think is at its worst in Mumbai,” says Miles Young, CEO, Ogilvy Worldwide.
“If you compare the development of India with China, there are areas of strengths and weaknesses, but there isn’t a huge gap in any aspect. But in digital communication, the gap is massive. I don't understand it - there is a lag in India and it is not a consumer lag… Clearly, there is a marketer lag here, which I think is at its worst in Mumbai,” says Miles Young, CEO, Ogilvy Worldwide.More
