IndusInd Bank introduces ‘INDIE’ with World Cup campaign
The brand films have been conceptualized and executed by Leo Burnett India
IndusInd Bank has introduced an insight-led brand campaign aimed at promoting its hyper-personalized financial super-app 'INDIE'.
This brand campaign centres around the theme, 'Everyday Banking shouldn't feel like a battle,' and showcases day-to-day struggles people have with banking depicted by ancient warriors in a unique way.
Conceptualized and executed by Leo Burnett India, the brand films drive the USPs of INDIE in an interesting way covering features such as accelerated rewards on the brands of customer’s choice and industry-first security features such as numberless cards, dynamic ATM PIN, single-use virtual debit card, and the ability to receive transaction OTP even in low network zones using ‘Super-OTP’.
Speaking about the campaign, Charu Sachdeva Mathur, Head – Digital Banking & Strategy (Existing Business), IndusInd Bank, said, “The new brand campaign reflects IndusInd Bank's unwavering commitment to customer-centricity and the advancement of the Bank’s Digital 2.0 journey. With INDIE, we're revolutionizing banking into a seamless and tailored experience, where individual needs and preferences take centre stage. The campaign symbolizes our mission to redefine the everyday banking experience, simplifying it and making it more convenient.”
This campaign is being amplified across Television, Connected TV, social and digital media channels such as YouTube, OTTs, Instagram, FB and LinkedIn.
