Instacart highlights the ease of grocery shopping in new ad
The 3-second spot 'All in the Phone' has been produced by McGarrah Jessee
In an age when we are spoilt by online shopping, stepping out to purchase groceries has become a real chore. This has led to the mushrooming of many grocery delivery apps and online services like Instacart.
The American grocery company Instacart introduced the new model for online grocery shopping a decade ago in 2012 when Apoorva Mehta, a former Amazon employee founded the platform.
To reiterate its decade-long service to the consumers and to highlight its app-based service, the brand recently unveiled a 30-second spot called "It's All In the Phone." The ad highlights our dependence on the phone for grocery and FMCG needs every day.
The ad uses literal examples of how the phone helps with everyday chores. The ad opens with a woman pointing her phone into a glass bowl and cereal falling out. Another one squeezes some toothpaste onto her brush with her phone. It's also used to toast Pop-Tarts, chop carrots, dip chips, and even dispense ketchup.
The film uses simplistic storytelling to make an important point: "You need your phone for everything!" The ad is vibrant and engaging with very clear messaging. Independent creative company McGarrah Jessee has produced the ad along with creative director Brian Button.
