Inuxu's 'adgebra' platform joins forces with iZooto for native ads in browser notifications

Inuxu’s ‘adgebra,’ one of India’s largest regional language native advertising platform, has partnered with iZooto, reportedly the No. 1 web push notification platform, to monetize the notifications with targeted native ad solution.

With the ever-growing native advertising landscape, ‘adgebra’ has been creating its niche by offering native ads in more than 10 Indian regional languages. As per data from KMPG and Google, the number of Indian-language internet users stand at around 234 million in 2016, far more than the 175 million English-language internet users and are bound to grow to 536 million by 2021. ‘adgebra,’ in partnership with more than 700 English and regional language websites, offers an unprecedented reach for advertisers.

‘iZooto’ is a user engagement and retention platform focused on helping businesses engage using web push notifications. Over 10,000 businesses use iZooto to engage their website visitors including the likes of Indian Express, Network18, HDFC and Jabong. With subscriber acquisition rate 30 times faster than e-mail, digital publishers are rapidly adapting to web notifications. Web push notifications drive about 40 per cent traffic for select publishers. Publishers have focused on leveraging this channel for engagement but not monetization. This is where ‘adgebra’ and ‘iZooto’ have collaborated to help publishers monetize web notifications.

Commenting on the alliance, Rohit Bagad, Founder & CEO of Inuxu said, “Adhering to its promise of ‘reaching the unreachable’, adgebra has once again pioneered the addition of a new communication medium for its native advertising offering. Advertisers on ‘adgebra’ will continue to get best of reach, performance and an ROI like never before. Alliance with ‘iZooto’ is the beginning of a new chapter in the world of native advertising. We are sure that web notifications will do the same to native advertising as e-mail did to affiliate marketing.”

Vivek Khandelwal, Founder of iZooto commented, “With adblockers and banner blindness, monetization for publishers is becoming increasingly difficult. There are definite monetization challenges with increased dependency on social networks. We, at iZooto, have focused heavily on solving these two problems for publishers. Integration with adgebra has opened up a new media inventory that not only performs better than banner ads but can also be scaled. We are excited about scaling this monetization platform.”

Shashikant Anpat, AVP – Products, Inuxu, added, “Partnership with iZooto is not just about managing demand and supply but also about taking it to the next level by building a stronger layer of context that will make native ads more relevant and engaging for users. All of adgebra’s current and browser notification native inventory will be available for brands and agencies via a self-serve platform.”