Mahindra Finance launches campaign for awareness on financial literacy
The ‘money gyaan se jeevan asaan’ campaign has been conceptualized by Social Beat
Mahindra & Mahindra Financial Services Limited, (MMFSL), part of the Mahindra Group, has launched a campaign - ‘Money Gyaan se Jeevan Asaan’ - to spread public awareness about financial matters. The campaign is targeted to rural and urban masses across the country.
The campaign, through a series of three videos features a fictional character called ‘Money Babu’. The character educates consumers around key financial aspects including borrowing responsibly, being aware of EMI payment frauds and usage of government’s financial support schemes.
This financial literacy public awareness campaign is a part of Mahindra Finance’s CSR initiative. The NBFC aims to enhance financial awareness levels amongst individuals and communities in rural as well as urban parts of the country.
Anand Dubey, Head-Marketing, Mahindra Finance mentioned, “We are pleased to launch our public awareness campaign ‘Money Gyaan se Jeevan Asaan’ which highlights the importance of being financially literate thereby ensuring peace of mind. It has been developed around interesting consumer insights and the core message is delivered in an endearing manner. At Mahindra Finance, we strive to educate consumers on finance related aspects, and we believe that this campaign will enhance their understanding, allowing them to make informed choices”.
The creative agency behind conceptualizing the campaign is ‘Social Beat’. The videos have been produced by Eight MM Films. This campaign is currently live on Digital and Social Media platforms.
