Motilal Oswal says ‘stop looking back’

The digital campaign is aimed at strengthening Motilal Oswal’s position as an equity investing expert

by exchange4media Staff
Published: Feb 23, 2020 6:00 PM | 1 min read

Motilal Oswal Asset Management Company (MOAMC) has come up with a new digital campaign to strengthen its position as an equity investing expert.

The underlying theme of the campaign is based on observed behaviour wherein investors keep analysing past performances to decide on the future course of action.

Speaking on the campaign, Ramnik Chhabra (Executive Director Marketing MOFSL) said, “When investing in equity, many investors have a “mud mudke dekhna” mentality. This often proves detrimental. It is this insight that we have used in our latest educational campaign for MOAMC. - In equity, if you keep looking backward, you can't move forward.”

Highlighting the creative visualization behind the campaign, Ramnik said “The execution shows people who continuously look backward losing out. Using a distinct tone and personality consistent with previous Motilal Oswal communication, the campaign depicts different situations people find themselves in if they keep looking back.”

The digital campaign consists of a film and social media posts.