Kantar's study, in collaboration with ASCI, also revealed that brands can unlock higher marketing ROI through the use of progressive portrayals of women
Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why an environment fraught with squabbles amid the recent TRP scandal is an unnecessary risk to any brand’s equity
IAA will identify the most viewed ads in India in 2019, provide technical insights and recommendations, and help disseminate the findings to the advertising industry
Swati Nathani, Co-Founder of Team Pumpkin, was conferred the title of 'CEO of the Year' at the recently held e4m PR & Corp Comm Women Achievers Awards 2020
Shipra Singh, Senior Vice President, Ruder Finn India, was conferred with ‘Emerging Leader in PR’ at the recently held e4m PR & Corp Comm Women Achievers Awards 2020
Bhavna Singh, Senior Director - Communications & Patient Advocacy, OPPI, was recently recognized as 'Mentor of the Year' at the e4m PR & Corp Comm Women Achievers Awards 2020
Nikky Gupta, Co-Founder & Director Teamwork Communications Group speaks to us about her decade-long journey as an entrepreneur, her thoughts about female leadership, her future plans and more
Chakravarty, Head of Communications, APAC at Lenovo’s Data Center Group talks about her 'to-do' list as the new APAC Head, challenges to communicators operating in diverse geographies and more
Vasisht, Corporate Communications & Public Relations Leader talks on her journey, women leadership, value gap in the system, opportunities and challenges created by Coronavirus, paradigm shift & more
Deepa Sasidharan, Head-Corporate Communications India, Continental, talks about her journey in the industry, value gap and gender biases in the system and the crisis faced by the automotive industry
Guest Column: Neeraj Pratap Sangani, Chief Business Officer, Hansa Cequity, says the outbreak will redefine business, economics, politics, culture, healthcare, personal relationships & value systems