The 'Investor Hit Mein Jaari' campaign drives home the importance of having expert guidance and research-backed insights while trading in the equity market
Apurva Kothari will lead Ultra HNI/ Family Office & offshore business; Srinivas Mendu to head business in the south & Narender Reddy to oversee investment advisory function
Ex-CMO of Motilal Oswal Ramnik Chhabra clarified that the campaign is the client's property after MullenLowe Lintas' Amer Jaleel accused them of 'blatantly' copying their creative 'mehnat'
The campaign takes a metaphorical route by showing a person driving the car blindfolded to drive awareness of why one should research before and not after an investment
The campaign, comprising a series of digital films, shares funny incidents of daydreaming that people can relate to when planning to buy their own home
Jaleel, Group CCO & Chairman of Mullen Lowe Lintas Group, in the Creative Connect sessions spoke about how his agency integrated TV with Internet and mobile for several brands