Motilal Oswal’s new campaign talks of the importance of ‘solid advice’
The multimedia campaign has underlined the brand’s cutting-edge research
Motilal Oswal Financial Services Ltd. (MOFSL) has unveiled its iconic brand campaign called ‘The Man From Motilal Oswal’.
The multimedia campaign features a character who embodies MOFSL’s brand essence and USP of offering research-backed insights and solid relationships.
The character emphasises the challenges of building wealth, addressing real-life concerns and constraints of investors with reassuring messages such as, "Investment ke liye hum hain na," and warns people against tips by asserting "I don't give tips, only solid advice".
Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services Ltd., said, “With this creative campaign, Motilal Oswal aims to drive its differentiation & underline its leadership position. With a combination of originality, perceptive communication, and a distinct vision, The ‘Man from Motilal Oswal’ highlights the criticality of suitable advice before investors start their investment journeys. As a Call to Action, it offers a helpline with requisite advice.”
At MOFSL, we are committed to providing advice that aspire investors towards long-term in potential Growth. This campaign touches upon the significant gap in financial literacy, even in urban areas. With ‘The Man From Motilal Oswal,’ we aim to address these gaps with research-backed insights,” said Varun Mundra, Senior Vice President – Marketing, Wealth Management, Motilal Oswal Financial Services Ltd.
