MS Dhoni joins hands with Mastercard to boost Digital Payments in India
Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards
Cricketer Mahendra Singh Dhoni has joined Mastercard in order to boost its ongoing efforts to encourage digital payments in India. Under this partnership, Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers and merchants about the convenience and safety of debit cards.
The Cash-to-Digital campaign has been designed to drive consumer and merchant awareness in tier 2 and 3 cities. Around 95 per cent retail payments in India are still in cash and this presents a scope for growth of digital payments beyond the metros.
Commenting on his partnership with Mastercard, Mahendra Singh Dhoni said in reports, “As a proud resident of Ranchi, a small city, and having travelled across the world, I relate to the importance of safe and secure payments that build confidence to live, work, and play in today’s digital economy. I am very excited to join hands with Mastercard to support the Government of India’s agenda of creating a digitally empowered, networked and knowledge society.”
Earlier this year, Mastercard had roped in actor Irrfan Khan as its face in order to boost Less-Cash economy in India. Mastercard had launched a marketing campaign featuring Khan, which showcased the convenience of using digital transactions across internet banking, mobile wallets, debit cards, mobile and QR codes etc. and for everyday uses such as tolls and transits, for utility bills, grocery, fuel, among others.
The Cash-to-Digital campaign has been designed to drive consumer and merchant awareness in tier 2 and 3 cities. Around 95 per cent retail payments in India are still in cash and this presents a scope for growth of digital payments beyond the metros.
Commenting on his partnership with Mastercard, Mahendra Singh Dhoni said in reports, “As a proud resident of Ranchi, a small city, and having travelled across the world, I relate to the importance of safe and secure payments that build confidence to live, work, and play in today’s digital economy. I am very excited to join hands with Mastercard to support the Government of India’s agenda of creating a digitally empowered, networked and knowledge society.”
Earlier this year, Mastercard had roped in actor Irrfan Khan as its face in order to boost Less-Cash economy in India. Mastercard had launched a marketing campaign featuring Khan, which showcased the convenience of using digital transactions across internet banking, mobile wallets, debit cards, mobile and QR codes etc. and for everyday uses such as tolls and transits, for utility bills, grocery, fuel, among others.
