media-news
Industry experts see early green shoots in December, but say the recovery remains gradual
e4m Staff Jan 27, 2026 10:05 AM
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
e4m Staff Jan 22, 2026 12:41 PM
While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
e4m Staff Jan 20, 2026 2:52 PM
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
e4m Staff Jan 19, 2026 11:58 AM
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
e4m Staff Jan 16, 2026 12:42 PM
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
e4m Staff Jan 15, 2026 11:31 AM
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
e4m Staff Jan 14, 2026 11:47 AM
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Sunidhi Vijay Jan 14, 2026 11:37 AM
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
e4m Staff Jan 12, 2026 11:49 AM
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
e4m Staff Jan 9, 2026 11:34 AM
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
e4m Staff Jan 7, 2026 10:47 AM
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
e4m Staff Jan 7, 2026 10:34 AM
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
Shalinee Mishra Jan 6, 2026 1:28 PM
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
e4m Staff Jan 5, 2026 11:43 AM
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Tasmayee Laha Roy Jan 5, 2026 10:56 AM
The channel won 21 gold, 21 silver and 6 bronze metals and 2 special jury mentions for their outstanding work
e4m Staff Mar 31, 2024 12:20 AM
The channel won 11 golds, 20 silver and 12 bronze metals across categories
e4m Staff Mar 31, 2024 12:20 AM
The Group bagged 59 golds, 28 silver and 21 bronze metals across categories
e4m Staff Mar 31, 2024 12:19 AM
He will handle legal, regulatory and governance responsibility across all media verticals
e4m Staff Nov 20, 2023 4:20 PM
The bell ringing ceremony on Friday was attended by senior political leaders, film actors and other renowned personalities from the corporate world
exchange4media Staff Mar 25, 2023 11:17 AM
The survey unearthed crucial pieces of evidence by way of employee statements, digital proof and documents which will be further examined in due course, according to CBDT
exchange4media Staff Feb 17, 2023 6:38 PM
Advertorial: Anita Kotwani, CEO, Carat India, spoke to us about the company’s mission and vision for India, addressing client requirements and much more
NATIVE CONTENT Feb 8, 2023 4:44 PM
His previous stint was as the buying lead at Lodestar Media
exchange4media Staff Feb 1, 2023 5:57 PM
The 13th edition of the event was held on March 27 at ITC Maurya, New Delhi
exchange4media Staff Mar 31, 2021 9:07 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jan 2, 2021 8:27 AM
Health Editor Sandeep Sharma also took the shot at Jaipur’s Maharaja Agarsen Hospital
exchange4media Staff Dec 31, 2020 10:36 AM