Are GST cuts beginning to revive TV advertising?
Industry experts see early green shoots in December, but say the recovery remains gradual
media-news
After Lallantop exit, is Saurabh Dwivedi headed to The Indian Express Group?
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
Two authorities, one industry: India’s broadcast rules stuck in limbo
While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
Why kids’ care is rewriting premium marketinge4m
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
Is digital’s rise rewriting the very role of advertising?
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
Demand revival, policy stability & GST relief: What brands want from Budget 2026
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
Mona Jain to exit Pankaj Krishna’s venture, take on leadership role in big organisation
Jain has in the past worked with ABP Network and Zee Media
Budget Wishlist: Broadcasters pitch GST cut on TV, OTT subscriptions to revive demand
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
Maha civic polls: Parties spend nearly Rs 5 crore on Google & Meta ads
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Sumanta Datta steps down as CEO of ABP Network
Datta is leaving after a short tenure of one year
WPL 2026 sponsorship spends may hit Rs 130 cr: No longer a ‘test’ match for brands?
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
Sony’s organisational rejig plan sparks layoff buzz
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
Three decades, one industry: The professional legacy of Avinash Kaul
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
Why are production houses opening their doors to strategic capital?
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
How brands revived Bollywood iconic pairs in 2025
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
Will 2026 formalise the creator economy?
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
Artificial scarcity debate returns as govt readies DD Free Dish FY26 slot auctions
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
ABP News bags 50 metals at enba 2023
The channel won 21 gold, 21 silver and 6 bronze metals and 2 special jury mentions for their outstanding work
NDTV wins 43 metals at 16th edition of enba
The channel won 11 golds, 20 silver and 12 bronze metals across categories
India Today & Aaj Tak shine at enba 2023 with 108 metals
The Group bagged 59 golds, 28 silver and 21 bronze metals across categories
NXTDigital appoints Viresh Dhaibar as Chief General Counsel
He will handle legal, regulatory and governance responsibility across all media verticals
Bright Outdoor Media listed on BSE
The bell ringing ceremony on Friday was attended by senior political leaders, film actors and other renowned personalities from the corporate world
BBC raids: Survey has thrown up several discrepancies and inconsistencies, says govt
The survey unearthed crucial pieces of evidence by way of employee statements, digital proof and documents which will be further examined in due course, according to CBDT
‘We would like to be seen as the best client servicing agency in India’
Advertorial: Anita Kotwani, CEO, Carat India, spoke to us about the company’s mission and vision for India, addressing client requirements and much more
Sarfaraz Ansari joins DDB MudraMax as Senior Vice President – Integrated Media
His previous stint was as the buying lead at Lodestar Media
enba 2020: Luminaries from across domains convene for jury meet
The 13th edition of the event was held on March 27 at ITC Maurya, New Delhi
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Dainik Bhaskar’s Editor Laxmi Pant participates in coronavirus vaccine trial
Health Editor Sandeep Sharma also took the shot at Jaipur’s Maharaja Agarsen Hospital