Rangita’s festive campaign celebrates the individuality of Indian women
The campaign has been created in-house
D2C Indian fashion label Rangita by Stellaro Brands has introduced its latest festive campaign, ‘Tum Hi Ho Rangita,’ to honour and celebrate the distinctive individuality of Indian women.
Crafted in-house, the video showcases a group of diverse friends coming together to revel in their individual styles, personalities, and expressions.
The anthem ‘Tum Hi Ho Rangita’ not only pays homage to the strength of female friendships, but also embodies the self-assured radiance that emanates from within and the transformative power of Indian fashion.
Commenting on the campaign launch, Soumyadip Chatterjee, Director - Marketing Said "Tum Hi Ho Rangita" serves as a heartfelt tribute to the bonds that connect us all and the joy of embracing one's individuality. We are dedicated to empowering women to look and feel confident in their own style, all while making stylish Indian fashion affordable for everyone.
The campaign is currently gaining traction on various digital platforms such as YouTube, Instagram, and Facebook, and music is also available on Apple Music, Itunes, Gaana, Spotify, JioSaavn, Amazon Music, Wynk, and more.
The brand's marketing and promotion strategy involves an extensive digital campaign on platforms such as Instagram, Facebook, and YouTube, along with collaborations with influencers.
