redBus announces election sale campaign
The campaign leverages the ‘Breaking News’ format of news channels to capture viewer attention
redBus, a bus ticketing platform, has announced its “Travel to Vote” campaign which includes an exclusive offer for its first-time users across India.
As part of the "Travel to Vote" campaign, redBus has launched an innovative television commercial leveraging the "Breaking News" format of news channels to capture viewer attention and stand out amidst election coverage. The TVC, will be aired on major news channels, with the aim to reach a high viewership audience amidst the election period. This contextual placement ensures the campaign's message is delivered effectively to potential voters planning their travel. The media strategy also includes a robust digital presence, incorporating video ads, along with targeted communication through owned media channels.
"At redBus, we are dedicated to continuously enhancing our customers' travel experiences through innovative solutions. The “Travel to Vote” campaign is our way of supporting the democratic process by making travel more accessible and affordable during the election period. We hope this offer encourages more citizens to participate in voting while enjoying the convenience and ease of booking with redBus” said Pallavi Chopra, CMO, redBus.
