redBus says gives moms a break this Mother's Day

redBus has released a new film "Give maa a break" in celebration of Mother's Day.

The film captures the essence of the relationship between ‘a mother and a son’, depicting the unconditional love and affection of mothers towards their children, without a break. However, it is the duty of children to offer their mothers a short break from this eternal routine from time to time for her wellbeing and the film expresses it heart-warmingly.

The film opens with a young man and his mother waiting at a busy bus station, while doing so, the mother reminds her son to eat and sleep early every day for his well-being as they depart from each other. Soon after, the bus arrives and as they stand beside the bus to board, the son is seen stacking his luggage. However, as the bus driver prepares for departure, the mother pulls out a pair of sunglasses off her son’s t-shirt and puts it on herself revealing that it is actually the mother who is traveling, not the son and then proceeds to board the bus.

The film's message comes out clear - we often forget that our mothers need a break too. As we grow older, we tend to take on more responsibilities, and our mothers are always there to support us. This Mother's Day, redBus urges viewers to embrace the spirit of "apno ko sapno ko kareeb laye with redBus" by giving their mothers the opportunity to embark on a journey they truly cherish, allowing them to temporarily escape the daily grind and reconnect with their dreams.

"Motherhood is a journey filled with selfless love and unwavering dedication. This film is a tribute to mothers for all that they do for their children relentlessly for a lifetime. We intended to create a film that reminds children of the subtle things they could do for the wellbeing of their mothers, such as offering them a break or a journey that could make her feel happy and rejuvenated. The film resonates with our brand promise of 'apno ko sapno ko kareeb laye with redBus,' through which we strive to get closer to our families and pursue our dreams at the same time.” said Pallavi Chopra, CMO, redBus.

"We hope that 'Give maa a break' will encourage people to take a moment to appreciate all that their mothers do for them and to show them some love and appreciation this Mother's Day. This film will resonate with audiences of all ages, as it beautifully captures the deep bond between a mother and child. redBus is honored to be a part of this special moment, as we believe in creating meaningful connections and facilitating journeys that bring families together," she added.