Shaadi.com’s takes a witty jab at dating apps in new campaign
The ad features Anupam Mittal, founder of Shaadi.com, and has been conceptualised and executed by Moonshot
Shaadi.com has launched its latest ad campaign “Red Flags Se Savdhaan”, highlighting the pain points of looking for potential “green flag” partners in a world full of commitment-phobic junta on dating apps.
The 35-second tongue-in-cheek TVC also doubles as a digital ad film featuring founder of Shaadi.com, Anupam Mittal. The film is being played across leading Television channels and digital platforms.
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Adhish Zaveri, VP Marketing, Shaadi.com, said, “As someone deeply invested in understanding modern day relationships, a large chunk of the youth appear to be unhappy and fatigued with dating apps. The pursuit of authenticity and meaningful connections seem to be lost. Unrealistic expectations from their partner and fear of commitment are keeping most people single and unhappy. Shaadi.com is designed for people who are seeking commitment and thus, a wonderful place to find meaningful and stable relationships.”
Several notable twelebs/ X memers jumped on the bandwagon, adding their own unique twist to the ad film with memes and hilarious one-liners. This contributed significantly to the widespread popularity of the ad campaign.
The ad has been conceptualised and executed by Moonshot.
