Shyam Steel launches campaign with Olympic medallists Lovlina Borgohain & Manpreet Singh
The campaign will be promoted through social and digital media
Shyam Steel has launched its new digital campaign featuring Olympic medallists Lovlina Borgohain and Manpreet Singh.
The campaign aims to create awareness about the holistic solutions provided by the Shyam Steel Apna Ghar App amongst individual home builders and send across the brand message that strong foundation is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars. The digital film campaign has been designed by Creek Creatives.
The campaign will be promoted through social and digital media.
Director of Shyam Steel Industries Ltd Lalit Beriwala, stated on the launch of the campaign "It is crucial to pay attention to durability, which depends on flexibility, in addition to strength. The campaign reflects the brand’s thought in connection with Lovlina and Manpreet’s grit and determination to overcome every obstacle and achieve their dreams. The campaign will also help us in making the consumers aware on the Apna Ghar App and its benefits. Lovlina and Manpreet’s success as an Olympian and top athlete inspires viewers of all ages, which helps the brand build a stronger connection with its target audience in the national market."
“It was a wonderful experience to work with team Shyam Steel. The campaign was focused to showcase the strength and flexibility that Shyam Steel has been delivering for the last 69 years. It was really a privilege to be associated with Shyam Steel as a production house and creating a digital campaign for them with national prominent stars of Indian sports like Lovlina Borgohain and Manpreet Singh,” said Sudipta Chatterjee from Creek Creatives.
