Snapchat to invest in camera's potential for advertisers: Pulkit Trivedi
During a keynote speech on Day 2 of Goafest 2024, Snap India head Pulkit Trivedi spoke about how Snapchat has been building a “safe and creative space” for the GenZ
In a keynote address at Goafest 2024 on Thursday, Pulkit Trivedi, Managing Director of Snap Inc. India, revealed how Snapchat has emerged as the preferred platform for young India.
Highlighting the platform's unique features and engaging content, Trivedi said Snapchat was building a safe and creative space for its predominantly GenZ user base.
“With 75% of its users being GenZ, the app has prioritized authenticity and fun, reflecting the generation's carefree attitude towards online sharing,” he shared
Trivedi shared that Snapchat would be investing in advanced engagement tools and will also look at the camera's potential for advertisers while maintaining its commitment to user privacy and security.
“By deleting content by default and omitting likes and comments, the platform empowers users and safeguards their experiences,” he noted.
By doing so, Snapchat seeks to cement its position as a leader in the social media landscape, prioritising creativity, authenticity, and user well-being.
