Star India Madison, Contract Advertising lead Prime Time Awards shortlist
Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards
The fourth edition of the exchange4media ‘s Prime Time Awards will be held on January 20, 2017 in Mumbai.
Launched in 2014, Prime Time Awards is one of the leading platforms to crown the absolute standard of creative excellence for television commercials. Television advertising involves two main tasks: creating a television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer.
Prime Time Awards offers creative advertising and media agencies a unique opportunity to showcase the best of their talents and to have their work judged by experts in the industry. Today, these are one of the most sought-after awards for industry leaders, from large international firms to local production companies and ad agencies.
The 2017 Prime Time Awards saw a total of 26 agencies and broadcasters make it to the shortlist. Madison currently leads in terms of total number of shortlisted entries with a whooping 41 entries making it to the shortlist. Star India also sees 25 of their entries selected for the shortlist. Last year’s Advertiser of the Year winner, Contract Advertising had to make do with 12 shortlisted entries, which is still the highest among creative agencies. Among the advertisers, Godrej Consumer Products sees 8 of their entries make the shortlist.
For additional details about the Prime Time Awards 2017, please visit the microsite by following the link below:
http://www.exchange4media.com/primetimeawards/2016/index.aspx
The complete shortlist can be seen here:
| A. Best Creative Advertising - Single Ad or Campaign | |||
| A01. Automotive Products & Services | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Volkswagen Ameo Launch | DDB Mudra Group | Volkswagen Group Sales India Pvt. Ltd. |
| 2 | Droom | Contract India | Droom Technology Pvt. Ltd. |
| 3 | KUV100 - The Young SUV | FCB Interface | Mahindra & Mahindra Ltd |
| 4 | The New Age XUV500 | FCB Interface | Mahindra & Mahindra Ltd |
| 5 | Tough is what tough does | FCB Interface | Mahindra & Mahindra Ltd |
| 6 | Safar Bane Masti Bhara | FCB Interface | Mahindra & Mahindra Ltd |
| A02. Banking, Financial Services and Insurance (BFSI) | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | HDFC Life Memories for Life | HDFC Standard Life Insurance Company Limited | HDFC Standard Life Insurance Company Limited |
| 2 | Haq Ek Behtar Zindagi Ka (Holiday TVC) | Contract India | UTI Mutual Funds |
| 3 | Haq Ek Behtar Zindagi Ka | Contract India | UTI Mutual Funds |
| 4 | Haq Ek Behtar Zindagi Ka (Watch TVC) | Contract India | UTI Mutual Funds |
| A03. Consumer Durables | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | If it's good for a giant, it's good for me | Publicis India | Ambuja Cement Ltd. |
| 2 | Cello Butterflow - Lamba Naam | JWT India | Cello Plastic Products Ltd |
| 3 | It's Personal | JWT India | Godrej Security Solution |
| 4 | Samjhe Kya/Aap Samajthe Nahi | Contract India | Asian Paints Limited |
| 5 | Samjhe Kya/Aap Samajthe Nahi | Contract India | Asian Paints Limited |
| A04. Corporate Image | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Star Plus Refresh Nayi Soch | Star India Pvt. Ltd. | Star Plus |
| 2 | VIDEOCON #flagoffchange | Rediffusion Y&R | Videocon India Ltd. |
| 3 | Aankhe Khol De | TV TODAY Network | Aaj Tak |
| 4 | LPU - Think Big | Metal Communications | Lovely Professional University |
| 5 | Haq Ek Behtar Zindagi Ka | Contract India | UTI Mutual Funds |
| A05. CSR & Social Welfare | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Breast Cancer Awareness | Star India Pvt Ltd | Star Plus |
| 4 | Safaigiri Awards & Singathon - Aaj Tak | TV TODAY Network | Aaj Tak |
| A06. E-Commerce & Web Services | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Friends of Fashion | Myntra | Myntra Designs Pvt. Ltd. |
| 2 | Crossing the Lakshmana Rekha | Publicis India | UrbanClap |
| 3 | Naukri.com 'Getting what you deserve?' | JWT India | Naukri.com |
| 4 | Cartrade.com - Rocky Bosco | Madison BMB | Cartrade.com |
| 5 | Myntra EORS Tayyar Ho Jao | Happy Creative Services | Myntra Designs Pvt. Ltd. |
| A07.Entertainment & Media | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Star Plus Refresh Nayi Soch | Star India Pvt.Ltd | Star Plus |
| 2 | ITS NOT FOOTBALL ITS WAR | JWT India | SONY PICTURES NETWORK INDIA PVT LTD |
| 3 | Naamkarann Kanyadaan | Star India Pvt.Ltd | Star Plus |
| 4 | POW Trailer | Star India Pvt Ltd | Star Plus |
| 5 | TIME TO SWITCH | JWT India | SONY PICTURES NETWORK INDIA PVT LTD |
| 6 | Aaj Ki Raat Hai Zindagi | Star India Pvt.Ltd | Star Plus |
| 7 | Star Plus Tamanna Thank You Mihir | Star India Pvt.Ltd | Star Plus |
| 8 | Bahu Hamari Rajni Kant | Star India Pvt.Ltd | Life OK |
| 9 | From Wall to TV Screen! | Madison India | Asian Paints Ltd |
| 10 | Siya Ke Ram Launch | Star India Pvt.Ltd | Star Plus |
| 11 | Siya Ke Ram Swayamvar | Star India Pvt.Ltd | Star India Pvt Ltd |
| A08. FMCG - Personal & Home Care | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Ragdo Mat, Take it Ezee | Godrej Consumer Products Pvt. Ltd. | Godrej Consumer Products Pvt. Ltd. |
| 2 | LAL HIT - Cockroach Chupega toh bhi nahi bachega | Godrej Consumer Products Pvt. Ltd. | Godrej Consumer Products Pvt. Ltd. |
| 3 | Kyunki ghar ke har kone mein hai Danger | Godrej Consumer Products Pvt. Ltd. | Godrej Consumer Products Pvt. Ltd. |
| 4 | GK Fabric Roll on launch | JWT India | Good Knight Fabric Roll On |
| 5 | Cheers to strong hair | Publicis India | J.K. Helene Curtis Limited |
| 6 | #SoWeightless | Publicis India | Hindustan Unlilever Ltd. |
| 7 | Happy Bathrooms! | Godrej Consumer Products Pvt. Ltd. | Godrej Aer Pocket |
| 8 | High-fashion meets Skincare | Publicis India | Hindustan Unilever Ltd. |
| 9 | #Deoreborn | Godrej Consumer Products Pvt. Ltd. | Cinthol Deostick |
| A09. Food & Beverages | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Pepsi Thi Pi Gaya : Hunger Strike | JWT India | Pepsico |
| 2 | Smartness Wali Sweetness | Contract India | Zydus Wellness |
| 3 | A pizza takes on burger giants | Contract India | Jubilant Foodworks |
| 4 | Dabur Glucose | Contract India | Dabur India Ltd. |
| 5 | BakeSmith: Quest of the orginal English Marie | Everest Brand Solutions | Bake Smith |
| 6 | Smartness Wali Sweetness (Kheer TVC) | Contract India | Zydus Wellness |
| 7 | Smartness Wali Sweetness (Jiju TVC) | Contract India | Zydus Wellness |
| A010. Jewellery, Fashion & Lifestyle | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Queen of hearts | Titan Company Ltd | Tanishq |
| 2 | Ek heera apke heere ke liye | JWT India | Forevermark Diamonds Private limited |
| 3 | Raymond-Shades Of White | Madison India | Raymond Limited |
| 4 | Trouser Exchange | Madison India | Raymond Limited |
| A011. Retail | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Endless Ways Out | JWT India | Landmark Group - Lifestyle International Pvt. Ltd. |
| 2 | Raymond-Shades Of White | Madison India | Raymond Ltd. |
| 3 | Trouser Exchange | Madison India | Raymond Ltd. |
| A013. Travel, Tourism & Leisure | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Hotel Look kar befikar book kar | Publicis India | MakeMyTrip India Pvt. Ltd. |
| 2 | MMT_HotelCampaign | MakeMyTrip | MakeMyTrip India Pvt. Ltd. |
| 3 | SpiceMax and Hot Meals | Publicis India | SpiceJet Ltd |
| 4 | Ola Micro | Happy Creative Services | ANI Technologies Pvt.Ltd. |
| B. Best Media Strategy | |||
| B01. Best Integrated TV Campaign | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Nike - Find Your Edge | Mindshare | Nike India Pvt. Ltd. |
| 2 | Har Ghar Kucch Kehta Hai | Madison India | Asian Paints Ltd |
| 3 | Vodafone SuperNet | Ogilvy | Vodafone India |
| 4 | Raymond-Shades Of White | Madison India | Raymond Limited |
| 5 | Feeding Dreams | Mindshare | Kellogg India Pvt Ltd |
| 6 | Kurkure Why So Sweet | Mindshare | PepsiCo India |
| 7 | Safaigiri Awards & Singathon - Aaj Tak | TV TODAY Network | Aaj Tak |
| B02. Best Launch/Re-Launch Strategy | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Good News of the Day | Madison India | Hardcastle Restuarants Pvt Ltd |
| 2 | Happy Bathrooms! | Godrej Consumer Products Pvt. Ltd. | Godrej Cosumer Products Pvt. Ltd. |
| 3 | #Deoreborn | Godrej Consumer Products Pvt. Ltd. | Godrej Consumer Products Pvt. Ltd. |
| 4 | Roz Subah Bolo GoodKnight | Madison India | Godrej Cosumer Products Pvt. Ltd. |
| B03. Best Integration of Brand & Movie | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Saffola Active with Movie " Ki & Ka " | Madison India | Marico Ltd. |
| 3 | ABP News and Jai Gangaajal association | ABP News Network | ABP News |
| 4 | Alto MS Dhoni Special Edition | Initiative Media | Maruti Suzuki India Ltd. |
| 5 | Driving Gurukul of content | Mindshare | United Spirits Ltd |
| B04. Best Integration of Digital Content with TV | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Girl in the City | Mindshare | Castrol India Limited |
| 2 | CEAT Chase The Monsoon-3 | Madison India | CEAT LTD |
| 4 | Dial for Colour Consultation on your TV Remote | Madison India | Asian Paints Ltd |
| 5 | Break Up With Junk/Crave No More | Madison India | Marico |
| 6 | Raymond Whites | iProspect | Raymond Limited |
| B05. Best Use of Entertainment Channel | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Roz Subah Bolo GoodKnight | Madison India | Godrej Consumer Products Limited |
| 2 | Har Ghar Kucch Kehta Hai | Madison India | Asian Paints Ltd |
| 3 | Celebrate your roots | Madison India | Marico |
| 4 | Let's Play | Madison India | Asian Paints Ltd |
| 5 | OLX 30 Seconder Story | Maxus India | OLX India |
| 6 | CEAT Chase The Monsoon-3 | Madison India | CEAT LTD |
| 7 | Rongborsha - Simplifying Shades of Bengal | Madison India | Asian Paints Ltd |
| 8 | Meelon Chali Muskaan Kapil Sharma ke Sang | Madison India | TVS Motor Company |
| B06. Best Use of Influencers/Celebrities | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Nike - Find your Edge | Mindshare | Nike India Pvt. Ltd. |
| 2 | Rock the Spotlight with Livon | Madison India | Marico Ltd. |
| 3 | Vodafone SuperCheer: Hakke Bakke | Ogilvy | Vodafone India |
| 4 | NEXA - IIFA Collaboration | Initiative Media | Maruti Suzuki India Ltd. |
| 5 | Saffolalife Chotte Kadam Small Steps to a Healthy Heart | Madison India | Marico |
| B07. Best Use of Kids/Knowledge/Lifestyle Channel | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Finger Sport to Physical Sport | Mindshare | Star India Pvt. Ltd. |
| 2 | Kids Carnival with Chhota Bheem | MediaCom | Future Retail Limited |
| 3 | From Wall to TV Screen! | Madison India | Asian Paints Ltd |
| B08. Best Use of News Channel | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Tata Salt Rio Olympics Namak ke Waaste | Madison India | Tata Chemicals Ltd. |
| 2 | Feeding Dreams | Mindshare | Kellogg India Pvt Ltd |
| 3 | Desh ka Swaad with Chef Harpal | Madison India | Tata Chemicals Ltd. |
| B09. Best Use of Regional Entertainment Channel | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | TVS StaR City+ Rocks the Lungi Dance in TN, AP & Karnataka | Madison India | TVS Motor Company |
| 2 | Nihar Naturals I am Capable | Madison India | Marico Ltd. |
| 3 | When NEEM Coil entered households to make you a TV Star | Madison India | Godrej Consumer Products Limited |
| 4 | Rongborsha - Simplifying Shades of Bengal | Madison India | Asian Paints Ltd |
| 5 | Bingo Mad Angle Music Star | Madison Media | ITC Ltd. |
| 6 | TVS StaR City+ & Colors Kannada - Anubandha (A Sweet Bond) | Madison India | TVS Motor Company |
| B010. Best Use of Sponsorship/Best Branded Content | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Nike- Find Your Edge | Mindshare | Nike India Pvt. Ltd. |
| 2 | Har Ghar Kucch Kehta Hai | Madison India | Asian Paints Ltd |
| 3 | Tata Salt Rio Olympics Namak ke Waaste | Madison India | Tata Chemicals Ltd. |
| 4 | CEAT Chase The Monsoon-3 | Madison India | CEAT LTD |
| 5 | TVS StaR City+ Salutes the Stars behind the Stars | Madison India | TVS Motor Company |
| 6 | Carat India | Carat India | Reebok India |
| 7 | Celebrate your roots | Madison India | Marico |
| 8 | Desh ka Swaad with Chef Harpal | Madison India | Tata Chemicals Ltd. |
| 9 | NEXA - 24 Collaboration | Initiative Media | Maruti Suzuki India Ltd. |
| 10 | NEXA - IIFA Collaboration | Initiative Media | Maruti Suzuki India Ltd. |
| 11 | Meelon Chali Muskaan Kapil Sharma ke Sang | Madison India | TVS Motor Company |
| 12 | Snapdeal Or No Deal | Madison Media | Snapdeal |
| 13 | Say no to Food Poisoning | Godrej Consumer Products Pvt. Ltd. | Lal HIT |
| B011. Best Use of Sports channel | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Maruti Brezza - IPL | Initiative Media | Maruti Suzuki India Ltd. |
| 2 | Aaj Manao No1 Yaari | Mindshare | United Spirits Ltd |
| 3 | Lenovo GoNew | Mindshare | Lenovo India Ltd |
| 4 | David Vs Goliath Retold | Madison India | TVS Motor Company |
| C. Best Program Launch | |||
| C01. Best Program Launch | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | ABP News MahaRamlila | ABP News Network | ABP News |
| 2 | May I Come In Madam | Star India Pvt. Ltd. | Life OK |
| 3 | Ichapyari Nagin | SAB TV | SAB TV |
| 4 | POW Campaign | Star India Pvt. Ltd. | Star Plus |
| 5 | Naagarjun | Star India Pvt. Ltd. | Life OK |
| C02. Best Program Promotion | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | POW Campaign | Star India Pvt. Ltd. | Star Plus |
| 2 | Naamkarann Campaign | Star India Pvt. Ltd. | Star Plus |
| 3 | Naamkarann Kanyadaan | Star India Pvt. Ltd. | Star Plus |
| 4 | Siya Ke Ram Swayamvar | Star India Pvt. Ltd. | Star Plus |
| 5 | POW Trailer | Star India Pvt. Ltd. | Star Plus |
| 6 | Star Plus Tamanna Thank You Mihir | Star India Pvt. Ltd. | Star Plus |
| 7 | MasterChef India S5 - Not Just A Hobby | Star India Pvt. Ltd. | Star Plus |
| C03. Best Consumer Marketing Strategy | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Siya Ke Ram Swayamvar | Star India Pvt. Ltd. | Star Plus |
| 2 | Siya Ke Ram Launch | Star India Pvt. Ltd. | Star Plus |
| 3 | Star Plus Tamanna | Star India Pvt. Ltd. | Star Plus |
| 4 | POW Campaign | Star India Pvt. Ltd. | Star Plus |
| C04. Best Trade Marketing Strategy | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Zee Classic – Classic Debut | Zee Entertainment Enterprises Ltd. | Zee Classic |
| 2 | Zee Classic – AAJ KA CLASSIC Trade Activation | Zee Entertainment Enterprises Ltd. | Zee Classic |
| 3 | ABP News Distribution - Ye Dosti(Next Level) | ABP News Network | ABP News |
| 4 | ABP Live Trade Campaign | ABP News Network | ABP News |
| C05. Public Awareness | |||
| S.NO. | Entry Name | Entrant | Client |
| 1 | Safaigiri Awards & Singathon - Aaj Tak | TV TODAY Network | Aaj Tak |
| 2 | Aankhe Khol De | TV TODAY Network | Aaj Tak |
| 3 | Savdhaan India | Star India Pvt. Ltd. | Life OK |
