Villain Lifestyle, a men's fragrances, accessories & now grooming brand, has today announced the launch of its latest personal care range with a campaign starring Yash. Introducing the Xtreme Foam Choco Mint Face Wash, the brand makes its foray into personal care, encouraging men to look and feel the wickedest version of themselves.
“The film showcases Yash in a never-seen-before avatar using the Xtreme Foam Face Wash fortified with the power of Chocolate and Mint.
Commenting on the latest launch, Ananth Narayanan Founder and CEO Mensa Brands, said, "We are thrilled to have Yash launch our personal care range of products alongside our perfumes. He has been associated with the brand since its inception. As we take a leap into our next breakthrough category, we are confident that his charisma and persona will resonate with Indian men and will make us a brand to watch out for in the personal care space.”
Yash also expressed his thoughts about the campaign and said I am happy to yet again launch something exceptional with Villain. Villain has been successful in creating something unique for the men of India, and I am sure that the consumers are going to love this.”
