We want advertisers to use UC Ads and grow: Kenny Ye, GM, Alibaba Mobile Business Group
UCAds will not only benefit brands but will also provide influential and effective content and customisation services to enhance marketing
India has become a world leader in the mobile Internet usage as per a report by StatCounter. The report claims that Internet mobile usage in India is double of that in the UK (34.8%) and even US (37.2%). This is precisely why brands are well-versed with the ever increasing mobile penetration in India and are using the medium to effectively promote their products and services.
Keeping this in mind UCWeb, a part of the Alibaba Mobile Business Group, launched its innovative mobile marketing platform, UC Ads in India, last week. It aims to provide an intelligent content marketing solution to help brands in a timely and productive way. The collaboration with UC Ads will enable businesses to access the company’s huge user base across platforms such as UC Browser, UC News and 9 Apps. In conversation with exchange4media, Kenny Ye, General Manager, overseas business, Alibaba Mobile Business Group, told us what is unique about UC Ads and how advertisers will benefit from it. Excerpts:
You have come up with intelligent content marketing. What is it all about?
Yes, intelligent content marketing solution helps brands, marketers and emerging businesses to reach out to the right set of audience across India at the right time. We have a high user-base and UC Ads will deliver accurate and precise targeting to the clients. We will focus on business seeking for our customers, their marketing solutions, along with improving cost effectiveness.
What exactly does UC Ads do and why did you plan to launch this platform in India?
We wanted to help half of the population in India to access mobile Internet services and content and that’s why we have launched UC Ads here. UC Ads will not only benefit brands but also will provide influential and effective content and customisation services to enhance the marketing effect. With the help of analytical tools, UC Ads will help/aid brands to improve their brand exposure, product reputation and customer acquisition.
You tied up with various brands in the pilot run? How has the response been?
Well, it is great. Brands want exposure and UC products enable them to reach out to the right set of target audience. We support them to reach the audience in efficient ways. Also, we are working towards extending the benefits of our reach and insight to brands that want to associate with their consumers in a far better way.
Whenever a new ad platform is launched, there are always concerns regarding users' privacy. How will you counter it?
At UCWeb, we take security and privacy seriously and work hard to comply with local regulations of each region we operate in. UC Browser only needs the user IMEI as a single-step identification for counting new registrations, daily active users and analyzing user behaviour. We also take necessary authorisation from users to collect this data. Our systems are protected by an end user licensing agreement, which protect the interest of our users and we also use encryption to secure user data.
You seem to be focusing a lot on India. Comment.
India has the second largest population, there are huge opportunities in every sector and it has emerged as one of the biggest mobile economies. Even we have a lot of experience and practices in ease of doing business as we have presence in other countries too. With the availability of technology, our vision is to transform the local market from traditional to digital, which can improve the efficiency in society for businesses and other channels too.
What are the growth plans? Are you looking to expand in some other sectors too?
We still want to grow our user base, as Internet is viable. We wish to work with a lot of content providers to integrate content on our platform, which can provide and populate content for our users. As we have launched UC Ads, we desire more and more advertisers to come and use our product and grow their business.
Keeping this in mind UCWeb, a part of the Alibaba Mobile Business Group, launched its innovative mobile marketing platform, UC Ads in India, last week. It aims to provide an intelligent content marketing solution to help brands in a timely and productive way. The collaboration with UC Ads will enable businesses to access the company’s huge user base across platforms such as UC Browser, UC News and 9 Apps. In conversation with exchange4media, Kenny Ye, General Manager, overseas business, Alibaba Mobile Business Group, told us what is unique about UC Ads and how advertisers will benefit from it. Excerpts:
You have come up with intelligent content marketing. What is it all about?
Yes, intelligent content marketing solution helps brands, marketers and emerging businesses to reach out to the right set of audience across India at the right time. We have a high user-base and UC Ads will deliver accurate and precise targeting to the clients. We will focus on business seeking for our customers, their marketing solutions, along with improving cost effectiveness.
What exactly does UC Ads do and why did you plan to launch this platform in India?
We wanted to help half of the population in India to access mobile Internet services and content and that’s why we have launched UC Ads here. UC Ads will not only benefit brands but also will provide influential and effective content and customisation services to enhance the marketing effect. With the help of analytical tools, UC Ads will help/aid brands to improve their brand exposure, product reputation and customer acquisition.
You tied up with various brands in the pilot run? How has the response been?
Well, it is great. Brands want exposure and UC products enable them to reach out to the right set of target audience. We support them to reach the audience in efficient ways. Also, we are working towards extending the benefits of our reach and insight to brands that want to associate with their consumers in a far better way.
Whenever a new ad platform is launched, there are always concerns regarding users' privacy. How will you counter it?
At UCWeb, we take security and privacy seriously and work hard to comply with local regulations of each region we operate in. UC Browser only needs the user IMEI as a single-step identification for counting new registrations, daily active users and analyzing user behaviour. We also take necessary authorisation from users to collect this data. Our systems are protected by an end user licensing agreement, which protect the interest of our users and we also use encryption to secure user data.
You seem to be focusing a lot on India. Comment.
India has the second largest population, there are huge opportunities in every sector and it has emerged as one of the biggest mobile economies. Even we have a lot of experience and practices in ease of doing business as we have presence in other countries too. With the availability of technology, our vision is to transform the local market from traditional to digital, which can improve the efficiency in society for businesses and other channels too.
What are the growth plans? Are you looking to expand in some other sectors too?
We still want to grow our user base, as Internet is viable. We wish to work with a lot of content providers to integrate content on our platform, which can provide and populate content for our users. As we have launched UC Ads, we desire more and more advertisers to come and use our product and grow their business.
