SBI digital mandate goes to iProspect India

The account will be handled from the agency’s Mumbai office

by exchange4media Staff
Published: Apr 21, 2020 10:57 AM | 1 min read

iProspect India has won the digital mandate for State Bank of India (SBI).

As per the mandate, iProspect India will handle the entire gamut of digital duties – Paid Media, Social Media, Creative, SEO (search engine optimisation) and ORM (online reputation management) for the brand. The account was won following a multi-agency pitch and will be handled from the agency’s Mumbai office.

iProspect India will help the bank achieve its digital marketing objectives by devising innovative digital campaigns, using proprietary tools and solutions.

Commenting on the win, Rubeena Singh, CEO, iProspect India said, “One in every three Indians is an SBI customer. That is the mammoth reach of the Indian bank. We are delighted that our deep domain understanding of the banking sector and a unique integrated creative and media approach won us the mandate to partner with them in their digital outreach and communication strategy. #DigitalIndia is a reality now.”

On the partnership, Sweta Aggarwall, CMO, SBI said: “iProspect India came in with a great creative-first, solution-driven, 360-degree digital marketing approach and we are looking forward to working with them. We want to ride the digital wave and delight not just the existing but potential new customers as well.”