rubeena-singh
IPL gamification?blur=25

The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts

Shantanu David Apr 9, 2024 8:37 AM

Rubeena Singh?blur=25

Guest Column: Rubeena Singh - Country Manager India & MENA, AnyMind Group writes that virtual influencers, armed with creative freedom and storytelling potential, can offer new opportunities to brands

Rubeena Singh Feb 12, 2024 11:12 AM

gargee banerjee?blur=25

In her new role, Gargee Banerjee will work towards helping the company capture potential growth opportunities across mid-market segments/companies

e4m Staff Jan 16, 2024 1:39 PM

Rubeena?blur=25

As part of our Mother’s Day series, Rubeena Singh, AnyMind Group’s Country Manager, spoke to us about acing the roles of a professional and a mom

Aditi Gupta May 12, 2023 9:19 AM

Rubeena Singh?blur=25

Singh joined VerSe Innovation's short video app in October 2021

Naziya Alvi Rahman Nov 28, 2022 4:26 PM

IMA?blur=25

At the e4m Indian Marketing Awards, a panel of CMOs discussed ‘Marketing with a Purpose’

exchange4media Staff Mar 15, 2022 3:29 PM

JoyAlukkas?blur=25

Josh’s journey in Kerala entails collaborations with government bodies and brands that show the power of short-video

exchange4media Staff Feb 10, 2022 12:18 PM

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Ex-iProspect CEO Singh joined the office from October 18, confirmed industry sources

Naziya Alvi Rahman Oct 18, 2021 6:57 PM

Peter Huijboom and Ashish Bhasin?blur=25

Huijboom is the global CEO for media and global clients and will continue to spearhead India operations until the group finds a new CEO

Naziya Alvi Rahman Sep 16, 2021 9:02 AM

dentsu?blur=25

In its first and detailed statement exclusively to e4m, dentsu India claims more senior-level execs are set to join the agency

Naziya Alvi Rahman Sep 9, 2021 8:57 AM

dentsu?blur=25

Be it exits, elevations, restructurings or appointments, the agency has been in news consistently since the beginning of the pandemic

exchange4media Staff Sep 6, 2021 9:03 AM

panellists?blur=25

The panel at e4m TechManch conference discussed how user behaviour is changing and how technology can help brands to stay in tandem with them

exchange4media Staff Jun 26, 2021 8:38 AM

rubeena singh?blur=25

iProspect CEO Rubeena Singh discusses the agency's new proposition and plans for 2021

Javed Farooqui Mar 18, 2021 8:51 AM

digital?blur=25

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts

Javed Farooqui Dec 24, 2020 9:12 AM

webinar?blur=25

At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment

exchange4media Staff Dec 17, 2020 9:08 AM

rubeena singh?blur=25

Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and converting consumers

Rubeena Singh Dec 11, 2020 8:56 AM

inmobi?blur=25

e4m joins hands with Microsoft & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more

exchange4media Staff Sep 15, 2020 9:12 AM

iProspect?blur=25

The account will be handled from the agency’s Mumbai office

exchange4media Staff Apr 21, 2020 10:57 AM

Beating All Odds?blur=25

In this edition of 'Beating All Odds', Rubeena Singh, CEO, iProspect, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 17, 2020 8:26 AM

Rubeena Singh?blur=25

Guest Column: Singh, the CEO of iProspect, spells out why there’s no substitute for hard work, irrespective of one's gender, to break the proverbial glass ceiling

Rubeena Singh Mar 16, 2020 8:37 AM

Rubeena Singh?blur=25

iProspect India will handle services like search engine optimisation, search engine marketing, paid social, affiliates and display facilities

exchange4media Staff Mar 3, 2020 6:39 PM

iprospect?blur=25

iProspect India’s mandate is to help the OTT platform increase viewership sessions on ZEE5 from organic search

exchange4media Staff Jan 27, 2020 4:02 PM

iProspect?blur=25

DAN’s Carat and Posterscope will also be working on the account

exchange4media Staff Jan 16, 2020 2:32 PM

Rubeena Singh?blur=25

Guest Column: Rubeena Singh, CEO, iProspect, says voice marketing will provide the early movers an edge in their marketing efforts this year

Rubeena Singh Jan 2, 2020 8:33 AM