Bose Corporation India Pvt Ltd-a 100 per cent subsidiary of Bose Corporation-has chalked out new retail expansion plans and consumer promotions for the next two years to spur volumes.
Sahara Motion Pictures has staked its claim to become the largest corporate entity in the film entertainment business. Shailendra Singh, Joint Managing Director, Percept Advertising, who is also on the Board of the Sahara Motion Pictures consulting panel, claims that the entity has 47 productions in 2004.
MSOs and Cable TV operators across the country have decided to go on an indefinite strike to protest the imposition of 10.2 per cent service tax. Spokesperson of All India Cable TV Forum, says all major cities and towns would stop the services of cable TV from August 17. Only four news channels will remain operative during the strike.
Go 92.5 has brought in a logo that displays the ‘Go’ in a well-defined and accentuated format and from a horizontal portrayal, it’s been reversed to a circular format. The logo will become visible with the launch of College Radio.
Debraj Tripathy, an IIM-Calcutta alumnus, has taken up his new responsibility as General Manager of MAXUS Delhi from August 16. At the same time, LS Krishnan, who was GM, MAXUS Delhi, has been transferred to GroupM’s BroadMind division in Mumbai.
Dubai based Geo TV – a subsidiary of Independent Media Corporation, which is again, an affiliate of Jung Media Group, plans to launch a 24-hour entertainment channel by the end of this year. Director Distribution Hasan Mustafa says a separate beam will be used to telecast programmes in India.
On-ground advertising and branding is coming of age with the increasing popularity of cricket. Maxus carried out an interesting study to find out the effectiveness of on-ground promotional exercises. The study takes a look at different advertising spots from the perspective of visibility as offered by Asia Cup 2004.
The highly unorganised entertainment industry in the country is set to become organised within the next five years. Its turnover is also expected to shoot up $9.4 billion by 2008, compared with $4.3 billion now, according to a study by KPMG and the Confederation of Indian Industry (CII).
The government has decided to rework the policy regarding direct-to-home (DTH) telecast, including a review of the norms on foreign direct investment, cross-media holding, government regulation of content and sharing of content by companies.
Sahara Manoranjan has planned to offer its viewers with lots of actions taking place on its comedy and afternoon band. The channel has planned two new shows on the weekly comedy slot and one in the afternoon.
The new launches on STAR Plus (‘Dekho Magar Pyaar Se’) and Sony Entertainment Television (‘Hum 2 Hain Na’ and ‘Ayushmaan’), have extracted mixed reactions from the media. TAM Media Research’s opening numbers indicate that while the shows haven’t managed to deliver as per expectations, the trend largely observed is a positive one. Channels, needless to say, are satisfied.
In a last-ditch effort to bag the telecast rights for cricket matches organised by the Board of Control for Cricket in India (BCCI), ESPN-STAR today said it would raise its bid by Rs 330 crore ($73 million) provided it was given the rights for five years instead of four.
The AthensOlympics, according to media experts, is likely to fetch more business for news channels compared to the sports segment. While DD Sports has the exclusive rights to telecast the event, all news channels have planned special programming. And, more people are expected to catch the snapshots instead of the complete coverage.
The Dainik Bhaskar group seems to be on an expansion spree. After Baroda edition, the group announced the launch of its Bhilwara edition from August 18. Added to this, New Era Publications – a Dainik Bhaskar Group venture, is also coming up with a Hindi family magazine, ‘Aha! Zindagi’. The first issue for September 2004 will be on stands by August end.
PR has to make sure that the company’s voice is heard. Management has to take PR into confidence. They should share relevant information. We are not entertainers; PR is a serious business.