Price war in the telecom industry is all set to intensify further. While BSNL slashed tariffs last weekend, MTNL is planning to announce cuts in the next couple of days. MTNL aims to offer a competitive deal to its consumers in Delhi and Mumbai, the two cities where it is present.
After having bagged the Pondicherry Tourism creative account in a multi-agency pitch, JWT (J. Walter Thompson) Chennai hopes to run specific campaigns for the different audience segments to promote Pondicherry as an ideal tourist destination.
Luggage manufacturer VIP Industries (VIP) has been awarded with the ‘Golden Peacock Innovation Award-2004’ by the Institute of Directors. The award goes to VIP for its product, ‘Emperor Deluxe’ which has three patented innovative and customer friendly features, Central Locking System (CLS), Seculink and Convipack.
Indian CTV major MIRC, in a highly techno-driven media blitzkrieg today, relaunched the huge iconic identity of Onida, the Devil. Rediffusion DY&R created two new TVCs with the new-age Devil, shot in Kuala Lumpur, Malaysia. MIRC has lined up Rs 10-crore ad budget for this initiative.
Guess who will be adorning postal envelopes along with the likes of Mahatma Gandhi and JRD Tata, it is none other than the geeky darling of the tube—Jasmeet Walia alias Jassi.
Broadcast and media solutions arm of British Telecom, BT Broadcast Services, has signed an agreement with Dish TV, a direct-to-home (DTH) platform of India. The agreement enables European and US broadcasters to tap into India, according to a news release issued by British Telecom. The deal applies to other markets in the Asia-Pacific region too.
Mumbai-based JAM magazine is planning to launch a research division, JAM Pulse, which will track the youth culture. Certain sections of the research conducted will be sampled in the magazine for readers giving them a feel of the youth, while the remaining will be commercialised to companies and agencies trying to connect youth.
Triton Comm plans alliances, buyouts to foray into events
Sahara Samay UP is making its mark on Indian television. The channel has registered impressive growth in the year 2004 and in the past months has even managed to claim the top slot in news channels in the UP market.
Pugmarks has roped in Dilip Venkataraman for the newly created post of CEO. Venkatraman moves from Zee where he was heading the DTH marketing operations and brings with him an unblemished professional media past.
ETC Networks is soon to launch a dedicated 24-hour religious channel, ETC Channel Khalsa. The channel is expected to go on air as soon as it gets the go-ahead from the Government.
Dainik Bhaskar Indian Marketing Awards, India’s first ever marketing awards, seek to recognise excellence in all marketing domains. On stake is a gold trophy in each category. Josy Paul, Head, rmg david states, “There are two categories that I think are unique and which I am looking forward to with great excitement: the new brand launch and brand re-launch. I’m sure the winners will help us grow in knowledge and creativity.”