Yash Khanna moves from Client Servicing at STAR India to Corporate Affairs. Khanna fills in the slot that was left vacant by Vivek Sengupta and will be reporting into Nitin Atroley at STAR.
In a bid to attract strong technical talent to the Google R&D centre in Bangalore, the global search engine giant announced the launch of Code Jam 2005 in India on Wednesday.
Food and beverage products that support healthy diets and weight loss are among the world's fastest growing, according to a global study done by ACNielsen. Of the seven categories that experienced double-digit revenue growth in the last year, five offered perceived health or weight loss benefits. The top two growth categories were soya-based drinks and drinkable yoghurts.
Café Coffee Day (CCD), by far the largest café chain in India, has opened its 200th outlet on Wednesday at Indiranagar, Banglore.
Top handset manufacturers converged at the Mobile Expo 2005 held in New Delhi on Wednesday to showcase their latest range of handsets. TRAI Chairman, Pradip Baijal, inaugurated the exhibition.
Bharti, India's leading private telecom company, on Wednesday embarked on a new growth path by announcing strategic changes in its management structure for its mobility business. To drive the institutionalisation process forward, the company announced the adoption of a new business structure, designed to consistently deliver business results.
Zee Telefilms on Wednesday got a breather from the Madras High Court, which directed the Board of Control for Cricket in India (BCCI) not to finalise any tender or contract for telecast of the forthcoming Indo-Pak cricket series till February 17.
UTV Software Communications Ltd. (UTV), an Integrated Media and Entertainment Company, has fixed the price band at Rs 115-130 for its public issue of 6,999,950 equity shares of Rs.10 each through a 100 per cent book building process to part finance its expansion plans.
With a successful show in 2004, FICCI is ready with its 2005 offerings. The three-day event this year is scheduled to begin on April 4 in Mumbai. Revolving around the theme 'Entertainment: It's happening in India', FRAMES 2005 brings together some of the lead national and international names in the media and entertainment arena.
In an effort to strengthen its Southern presence, Crayons Advertising Limited has bought Chennai-based Creative Garage. Ravi Krishnan, who was the Creative Director at Creative Garage, will be heading the office in Chennai for Crayons Advertising.
TVS Motors Company's silent shopping has culminated with the company selecting Madison Media to handle its media business. The decision follows a multi-agency pitch involving incumbent Universal McCann, Starcom and Madison. The account is pegged in the region of Rs 80 crore.
The Rajkot edition of Divya Bhaskar will be launched on February 12. Around 52,000 copies will be printed as a part of the initial run and each copy will be sold at a cover price of Rs.2. Girish Agarwal, Director, Dainik Bhaskar, said, "Bhaskar believes in getting nearer to the reader and bridging the gap between its advertisers and their consumers. Multiple editions of Divya Bhaskar, like any other publication, is born out of this philosophy."
In-film and in-programme placement, although at a nascent stage in India, is fast emerging as a win-win situation for broadcasters and corporates. If the brands are integrated well with the script, they become synergistic with the show and enjoy good recall among viewers. However, unlike the West where in-serial and in-film placement runs into crores, there are no benchmarks of fixed charges yet in India. In addition, there is no standardised means of gauging the effectiveness of a particular brand placement within a particular film.
Today, the size of the printing industry is almost a trillion dollar. Our best guess is that worldwide only three per cent or less is printed digital. If we can print 10 per cent of this digitally, then we are talking of $100-billion industry. This is a huge industry and this is the reason why everybody is clamouring for this.