Amrit Ghoshal
Amrit Ghoshal, GM-Marketing, Asian Age Holdings Ltd, has joined Zee Network as Assistant VP, Ad Sales, for Jagran channel.
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Aurobindo Mohanty
Former Mudra hand Aurobindo Mohanty has joined Rasna as VP-Marketing. After eight years with Mudra, Ahmedabad, handling Rasna among other brands, he became head of Mudra’s Chennai branch from 2000-02
HLL upbeat on Pureit
Hindustan Lever Ltd, which entered the water treatment market four months ago with the launch of its Pureit water purifier in the Chennai and Coimbatore markets, claims to have hit paydirt with this product.
Videocon to buy Thomson for $1 bn
Videocon group, the country's largest television-maker, is close to clinching a deal to acquire three divisions of the Thomson group, the 7,994 million euro French media and entertainment giant, for a consideration of over $1 billion. As part of the deal, Videocon is eyeing Thomson's television picture tubes factories in Europe.
Growth pockets bring good news for consumer durables
The consumer durable industry has developed clear pockets of growth in various product categories. While the growth theme runs through the top-end of all products, including high volume items like colour televisions (CTVs), refrigerators, washing machines and airconditioners, there are pockets even in the low-end or entry level segments that are defying the technological obsolescence factor.
MRUC elaborates the usefulness of consumer segmentation model HPI
This paper by MRUC presents a case for Household Potential Index (HPI), which takes a leap from the current system of consumer classification - the SEC. The paper argues that Socio Economic Classification (SEC) is often said to be lacking in discriminating the truly potential households and audience. Also, the draw back of using Monthly Household Income (MHI) lies in the difficulty of capturing the correct data, as the respondents are hesitant to disclose the correct MHI. The various assumed variables as a topping to SEC (like durable ownership, frequency of travel by air, intensity of consuming various products and services, recency of purchase etc.) comes with the negative aspect of “judgment” of the individuals concerned. HPI, says MRUC and Hansa Research Group, is a better 'scientific method' to segregate and target the “consuming” class.
Radio City 91 FM sings to monsoon tunes
Mumbaikars can now say bye-bye to the hot waves, Radio City 91FM is here to shower a host of monsoon specials this season.
Govt plans to restrict cross-holding in media
The information and broadcasting ministry is considering cross-holding equity restrictions in the media. This means, a newspaper company will not be allowed to hold the entire equity in a television or a radio broadcasting company and vice versa. Also, a television broadcaster will not be able to own the whole of a cable distribution company.
Rukin Kizilbash is now Ten Sports’ VP-Ad Sales
Taj Television India has announced the promotion of Rukin Kizilbash to VP-Advertising Sales. Kizilbash will continue to lead the national sales team of Ten Sports.
Infomedia ropes in Dinesh Krishnan as Editor for Better Photography
Infomedia India Ltd., formerly known as Tata Infomedia, India’s largest yellow pages & special interest magazines’ publisher, has appointed Dinesh Krishnan as the Editor, Better Photography.
CII Brand Conclave: Clyde Fessler shares the Harley Davidson experience
Building of a strong brand has more to with the process than with the product. It was the essence of Clyde Fessler’s presentation on the second day of the CII Brand Conclave in Kolkata.
Sun Network to relaunch Tamil daily Dinakaran
Mr Kalanithi Maran's Sun Network, which has bought out the Tamil media house Dinakaran, hopes to relaunch its flagship daily, Dinakaran, in three months. The revamp will focus on improved technology, quality of newsprint and content.
ONGC empanels three agencies for its Rs 50-cr corporate account
ONGC has finalised three agencies for its corporate account -- RK Swamy/BBDO, Equus and incumbent Grey Worldwide. The account size is in the region of Rs 50 crore.
Alex Kuruvilla quits MTV Networks
After completing over six years, Alex Kuruvilla, MD, MTV Networks India, and EVP, MTV Networks Asia, has decided it’s time to move on.
Dentsu Marcom wins Jaypee Group of Hotels account worth Rs 5 crore
Dentsu Marcom, Delhi, has been assigned the advertising account of Jaypee Group of Hotels. Dentsu Marcom will handle both the creative and media duties for the Jaypee Group of Hotels. Four agencies had pitched for the Rs 4-5 crore account.
Priti J Nair and Rahul Sen promoted as Executive Creative Directors of Lowe
Priti J Nair and Rahul Sen, Group Creative Directors with Lowe have been recently promoted as Executive Creative Directors.
Rediffusion DYR PR bags two new accounts
Rediffusion DYR PR has bagged two accounts, JK Tyres and PVR Cinema, today. Last fortnight, the agency also bagged the communications account for Siemens Communication Network Pvt Ltd and Oracle India’s account for corporate and application business.
<b>Shombit Sengupta</b>, International Management Consultant,and Founder & Creative Strategist, Shining Emotional Surplus
<p align=justify>“We are into corporate transformation programmes. It is different from management consulting. In any consultancy you have to provide a growth vision, and define some tangible deliverables. At Shining, we are in the specialist platform. Our specialisation is in growth and we target the growth area.”