Panasonic Systems Asia Pacific has assigned the media duties of its Toughbook range of laptops to the Ahmedabad office of Optimum Media Solutions. The annual business is estimated to be around Rs 5-6 crore.
Titan, the country’s leading watch company, is launching a new brand in the high-end category this week.
Imagine being rewarded for viewing ads. Sarvya, a Pondicherry-based company, is out to do precisely that with its new website, teenageminutetamasha.com. Targeted at the youth, ads will be the primary content of the website, and visitors will be rewarded for viewing the ads with gifts and discounts from advertisers, besides cash prizes from the site itself.
IRCTC and SBI have launched a co-branded credit card, the SBI Railway Card, for frequent railway travelers. Through this offer, christened ‘Subh Yatra,’ travelers can book tickets online at IRCTC’s webportal and get back 10 per cent of their ticket fare as Railway Points on all AC class travel (except 3AC) depending on their date of travel.
It’s been more than a year since Buladi appeared on the billboards of Kolkata and other parts of West Bengal, dispensing basic information and advice on HIV/AIDS as part of a campaign by O&M, Kolkata for the West Bengal State AIDS Prevention and Control Society. Buladi is now set to have a multi-media presence.
Melville Patrao, Senior VP, Sales and Marketing, Playwin, who took charge as Playwin’s COO on February 10, 2006, will now drive its online gaming and online lottery initiatives in India. As a recent initiative, Playwin tied up with the Royal Western India Turf Club Ltd to set up off course betting centres for betting enthusiasts across Maharashtra.
Ten Sports will continue to be the home of the US Open. The tournament, to be played from August 28 to September 10, will be telecast live throughout the Indian subcontinent on Ten Sports, after the channel extended its agreement for exclusive broadcast of the Grand Slam event with a new multi-year deal.
After spending eight years with Zee Network, Deepender Sehajpal, Marketing Head, Zee News, has decided to move on. He is partnering with Vikas Malhotra to set up a new venture called, Media Estate, which is the online media marketing arm of Mosaic Services.
The Media Edge has added two back-to-back wins in its Delhi office. The accounts are Fortis Securities and Taneja Developers and Infrastructure, which together amount to a business of Rs 12-15 crore.
SET is all geared to add an English movie channel called PIX, and the official launch will be announced on February 23, 2006. The channel’s Business Head would report to SET COO, N P Singh.
Activities are abuzz at Pantaloons Retail, and Big Bazaar is the centre of focus at present. In a bid to create noise around the brand throughout the year, Big Bazaar has launched a multimedia campaign focussing on women. The campaign was launched last week and has been executed across mediums.
In an increasingly competitive market, it becomes imperative for channels to come up with new innovations to stand out among the clutter. In one such move, Hindi news channel India TV has gone for a revamp from February 19 to be more interactive and youthful.
Lokesh Tiwary, President, Enterprise Public Relations, is joining Rediffusion Public Relations as President. He joins Rediffusion on February 22, after spending 16 years at Nexus.
India no longer has a clear number two general Hindi entertainment channel. Zee TV, the otherwise No. 3 player in the segment, has been steadily beating Sony on the all day parameter, however, for the last five weeks, both channels have been neck-to-neck in the primetime as well, with Zee taking a clear lead in a few weeks.
Our marketing strategy is to do intelligent spending. We are targeting netizens and credit card holders. We offer guaranteed low airfare. This apart, we are targeting TV channels, outdoors and print mediums for our campaigns. Terror warnings do affect inbound and outbound traffic. That’s why we are focusing on the NRI market. An NRI has to return home. Moreover, we have found that the travel industry bounces back the fastest despite the terror warnings.