The Outlook Group has signed an agreement with ‘Newsweek’ to bring the facsimile edition of the US based magazine to India. The first issue of the magazine will hit the stands on April 3. The group is also launching its business magazine, ‘Outlook Business’, from April 15.
Marico has announced the launch of its baby massage oil brand ‘Sparsh’ across South markets, following its successful run in Andhra Pradesh. The brand was launched in Andhra Pradesh in September 2005. The brand had added actress Simran’s appeal to its marketing arsenal, and the endorsement will also be extended across the South.
Sanjeev Bikhchandani, Founder & CO, naukri.com, says the recruitment site offers a simple value proposition of greatest aggregation of jobs and job seekers. Besides, he says, the searching capability of the site on the job and resume sides is superior.
Saffola has appointed actor Boman Irani as the brand ambassador for Saffola Salt. Irani stars in Saffola Salt’s new commercial as Albert Pinto, prone to bouts of anger. Similar to Saffola’s other commercials, the new TVC is also based on an insight from everyday life. The campaign, which will break on February 26, has been created by McCann Erickson.
Spanish brand Mango has embarked on a new initiative for this Spring and the brand is going all out to ensure marketing noise around it. Mango officials informed that the interactive marketing had already begun and other mediums would follow shortly.
Johnson & Johnson Vision Care has become the official sponsor of the Pond’s Femina Miss India 2006 contest for the title of ‘Miss Beautiful Eyes’ 2006. Over 24 contestants will vie for the title of ‘Acuvue Miss Beautiful Eyes 2006’.
Sunny Advertising has come a long way from its modest beginnings in 1981. The Mumbai-centric agency has entered its ‘25th year of dreaming’ in 2006 and has chalked out several plans for expansion.
Just what do Yum Restaurants, ITC, Hidesign and United Breweries have in common? They have all been made to withdraw their ads by The Advertising Standards Council of India (ASCI) for the period between October and December 2005.
At a time when mobile operators are trying to woo customers with a plethora of services, Hutch and O&M have created yet another campaign that cuts across this trend. The two films that are currently on air focus on 'Mobile Manners'.
Indrajit Sen, President, Primesite, the Mudra Group’s Out of Home communications arm, has put in his papers after being in the organisation for almost six years. He declined to divulge his next destination.
Cyber Media (India) Ltd has announced its acquisition of 20 per cent stake in Sx2 Media Labs LLC, a new company formed by David Sills and Stoneybrook Capital, which has recently taken over Computer Shopper Magazine in New York.
With just a few days left for the Union Budget 2006, Hindi news channels are on an overdrive to present the most comprehensive picture of the annual stocktaking of the Indian economy. Exchange4media takes an indepth look at what viewers can expect from different channels this Budget season.
Business Today has released its special issue comprising the annual listing of 25 Most Powerful Women in Indian Business. Allen Solly was roped in as the presenting sponsor, while eBay’s Chairperson and CEO, Meg Whitman, was the Chief Guest. Whitman and Aroon Purie, Editor-in-Chief, The India Today Group, unveiled the special issue at a special gathering on February 22, 2006.
The Phase II of FM radio expansion has not been without its share of drama. In a somewhat surprising development, Reliance-owned Adlabs and Sun-promoted South Asia FM and Kal Radio have surrendered one extra station each than what they are allowed to keep.
The year 2004 saw unprecedented action in the kids’ genre, with several players entering the segment. In 2006, the genre seems to have moved to the next level. While live action has been the key component of channels like Hungama TV ever its launch, it is the growth in local animation that gives a positive indication to the growth of kids segment in television in India.
<p align=justify>The absence of focused brand building, low focus on consumer, and relying on incentivising trade have resulted in this market being ‘under-consumerised’. Now there is an emerging focus on consumer-focused branding and marketing across parameters like pricing, promotions, positioning and other factors. Only recently has consumer centric branding come into play in the Indian beer industry.