BenQ Mobile, the new business group of BenQ Corporation, has appointed BEI Confluence as its ad agency. The account was earlier handled by Madison Advertising.
The morning session of Day 2 of the ISA seminar on ‘Building Global Brands out of India’ seminar had an array of distinguished experts speak on how the new India is emerging as force to reckon with in the global market. And this went beyond just IT. It included the pharma, telecom and R&D sectors as well.
The Cholayil group, manufacturers of ayurvedic soap Medimix is eyeing more than 67 per cent sales growth over the next two years.
Indian marketers have just breached their self-imposed truce. Though yesteryear price wars are now a complete no-no, given a buoyant consumer market, comparative advertising is surely back with a bang. And it's not just the eternal Pepsi versus Coke slugfest this time.
In 2005, the Consumer Durables category had a 43 per cent share of FMCG Print advertising. Television sets contributed the most to the category’s print advertising. Add-on promotions were the most popular type of sales promotions used by this category.
Entertainment Network (India) Ltd (ENIL) has recorded a net profit of Rs.5.49 crore for the fourth quarter ended March 2006. Since the company is publishing results for the first time after its IPO in February 2006, the fourth quarter numbers for the previous year are not available.
IRS (2006) and NRS (2005) have both hinted at the growth that theatre as a medium is seeing in India. Established players are going the extra mile to ensure that cinemas are more than just watching a movie. Fame Multiplexes has taken a host of initiatives to battle out the slump in movie releases and offer something more to its patrons.
On the completion of its 1,000 days, Divya Bhaskar has released a book containing profiles of the top 100 power people from business and industry, social work, art and literature, as also achievers and distinguished personalities of Gujarat.
PPC (pay per click) advertising is a much written about methodology and justifiably so, for the current stock of Internet users are slated to grow from 850 million at present to 1.6 billion by 2010. Also, the Internet is a better advertising medium because, behaviourally, people use the Internet throughout the day.
With the exit of Avirook Sen, Hindustan Times Mumbai Editor, the organisation has zeroed on in another well-known name in the editorial circuit to take care of HT publications in Western India – Samar Halarnkar, hitherto Resident Editor of Indian Express.
The Board for Control of Cricket in India has signed an agreement with The Cricket Network to design, build and operate BCCI’s cricket portal. The initial phase of the portal is anticipated to go live soon. The portal is expected to be fully functional in time for the ICC Champions Trophy in October 2006.
Vijay Times has climbed steadily on circulation to cross 160,962 copies in the July-December 2005 period in Karnataka (Source: ABC). The publication is confident of breaking even this financial year, and several new initiatives have been launched.
The afternoon session of Day 2 of the ISA seminar on ‘Building Global Brands out of India’ had experts studying the role of the government in making Indian companies competitive. They felt that Indian IQ had been used to create IP for global firms, and now the challenge was to make Indian IQ for Indian IP, for which innovation was the key.
We are constantly on the lookout for finding new ways and means to improve the current state of affairs. Thus, innovation is a very important aspect of our working strategy. The other very important philosophy is that of Indianness. All our concepts and formats as well as the way we go about things are very Indian. The way Big Bazaar is designed and the way the whole concept has developed reflects a sense of Indianness.