Date-wise News
Gary E Knell, President & CEO, Sesame Workshop, says the question is not just that television teaches, but what does it teach. Popular for its programme 'Sesame Street', Sesame Workshop creates innovative Educational content for children from birth through age 12 in over 120 countries. For Indian children, Sesame Workshop is developing a multimedia initiative for 2-8 year-olds modeled on Sesame Street.
exchange4media Staff Jun 28, 2006 7:00 AM
The Airlines category saw a jump of 53% in Print advertising in 2005. The category grew considerably in 2005 with 51% rise in Domestic Airlines advertising and 54% in International Airlines advertising. Deccan Aviation and Emirates Airlines were the top advertisers in Q1 2006.
exchange4media Staff Jun 28, 2006 6:59 AM
Zee Turner Ltd (the distribution wing of Zee Telefilms Ltd and Turner International India) has switched off its bouquet of 26 channels on the OCN Network. The reasons cited, in a statement issued on Monday, are non-payment of its outstanding dues to Zee Turner and non-signing of fresh agreement after expiry of the earlier one.
exchange4media Staff Jun 28, 2006 6:54 AM
Noshe Oceanic’s Chandigarh branch has bagged the creative and media duties of Kala Mandir, a well-known name for wedding sarees and lehengas in Jalandhar. The agency’s arm, StootsIndia, has won the advertising duties of the CRNK Group, which has diversified business interests like sanitaryware, designer sarees and real estate consultancy.
exchange4media Staff Jun 28, 2006 6:53 AM
Recently relaunched Hindi news channel Channel 7 is introducing a new anthem – “Karna Hai to Karna Hai” – from June 28, 2006 to promote the channel, underlining the channel’s positioning statement ‘Khabar Har Keemat Par’.
exchange4media Staff Jun 28, 2006 6:52 AM
Chute Gerdeman, a full service retail design firm serving retailers, manufacturers, and service providers worldwide, has forayed into the Indian market. With the Indian market opening up to retail in a big way, Chute Gerdeman, a global company headquartered in the US, has set up a marketing office in Mumbai to cater to the sub-continent.
exchange4media Staff Jun 28, 2006 6:51 AM
As the fight with durables for the consumer's share of wallet ebbs, FMCG companies are opening up their purse strings. The sectoral players that withdrew into a shell, forced by low price competition and a stagnant market, are now looking beyond just protecting their turf.
exchange4media Staff Jun 28, 2006 6:50 AM
UTV Software Communications Ltd has announced two landmark deals in the animation business amounting to a total of $14 million. The first deal is a co-production with Los Angeles based PorchLight Entertainment and the second one is with another Los Angeles based animation company, Taffy Entertainment and Method Film France.
exchange4media Mumbai Bureau Jun 28, 2006 6:49 AM
After taking a sabbatical of a month and a half, Rajeev Rakshit has joined Orchards as Brand Partner and Branch Director Bangalore. His was with Everest Brand Solutions as VP and Branch Head for two years before going on a sabbatical in April 2006.
exchange4media Staff Jun 28, 2006 6:48 AM
Ambience Publicis is all set to enter the Bangalore market in the first week of July. Manjunath Hegde, co-founder of Chlorophyll, has been roped in as Branch Head.
exchange4media Staff Jun 28, 2006 6:46 AM
During the time when the focus was mostly on Cannes Lions last week, where India won 12 metals, the PROMAX & BDA World Gold Awards were presented at the 2006 PROMAX & BDA International Conference in New York on June 20-22, 2006. India put up an impressive show at these Awards.
exchange4media Staff Jun 28, 2006 6:45 AM
As a result of the consultation process of TRAI with stakeholders on fixing benchmarks for the Quality of Service (QoS) for broadband service, some stakeholders, especially service providers, have pointed out the ineffectiveness of such benchmarks in an under-developed market like India.
exchange4media Staff Jun 28, 2006 6:44 AM
<p align=justify>“We began with the ‘tall boy’ image for the Santro. We used SRK very well. He gave good awareness to the company and to Santro. Today, the Santro is increasingly being considered as a first-timer car. Earlier, people were buying the Maruti 800 as their first car. Today, 35-40 per cent people are buying the Santro as their first car. Not just that, more and more people are upgrading to the Santro.”
exchange4media Staff Jun 28, 2006 12:00 AM
<p align=justify>We have constantly upgraded our approach. From a production driven organisation, we have become a marketing driven company. Also, our focus is on customers. Customer is the god. We believe in customer services. Secondly, for any brand, we have always identified a target market and categorising a particular brand has always helped. We offer good after-sales service and maintain feedbacks. Also, we stress on rural marketing as 50 per cent of the potential car market is in rural India.
exchange4media Staff Jun 28, 2006 12:00 AM
