Saatchi & Saatchi has added two new businesses to its kitty – Novartis’ brand Calcium Sandoz and Ezeego1.com. Industry sources peg the Calcium Sandoz creative business at around Rs 8-10 crore, while Ezeego1.com is pegged at around Rs 10-12 crore.
Media Direction, the media services group of RK Swamy BBDO, has appointed Kunal Jamuar as VP/Communication Partner. He will be responsible for Media Direction’s operations in West, South and East. He moves in from Interactions, Bangalore.
Scotch Brand's Site Uses Age-Check System That Experts Are Calling a 'Joke'
The period Jan-May ‘07 saw a 5% rise in advertising by retail sector, over Jan-May ’06. Festive season recorded a peak in ad volumes of this sector in 2006, while independent retailers garnered maximum 48% share of volumes. New retail shops advertised with multiple concepts like telecom, home solutions, garments and hypermarket. Usage of nearly 40% of sales promotional ads was by retailers. Pantaloons Retail India topped advertising in this sector.
Delhi-based advertising agency Latitude23 has bagged the creative duties of Vigneshwara Developers following a multi-agency pitch. The size of the business is approximately Rs 5 crore.
JuxtConsult is out with its annual study on the Indian Internet space – India Online 2007. The study reveals some interesting facts about the Internet shopping scenario in India. As per research findings, eBay is the most preferred site for online shopping followed by Rediff.
Ministry of Tourism, which is commemorating 60 years of India’s Independence, has awarded its creative duties to Span Communications. The agency has won the business along with Ashok Creatives, which had jointly participated in the pitch.
Sagar Mahabaleshwarkar, Group Creative Director, Ogilvy Mumbai, will oversee client brands in Ogilvy Hyderabad. This will be in addition to his existing portfolio of brands in Ogilvy Mumbai.
SAB TV has brought about new innovations in its marketing and programming strategy. After being recognised at the Promax-BDA Asia and World awards, a lot more exciting innovations are in the pipeline.
The latest Hollywood flick ‘Harry Potter and the Order of Phoenix’ has roused huge attention among the media players. exchange4media.com looks at the movie’s various media tie-ups and the lack of brand associations.
Newly-launched company E-sense is currently working on a plan to introduce the first of its kind youth paper in Mumbai. The launch is expected in a couple of months.
Indian respondents have voted Nelson Mandela and Bill Clinton to champion the cause of global warming. Oprah Winfrey and Angelina Jolie make it into top five ranking.
The world’s audiovisual and digital content market is set to honour the Indian media and entertainment industries at the 24th edition of MIPCOM 2007 at Cannes. The event this year is scheduled from October 8-12. In addition to an ‘India Day’, ZEEL’s Subhash Chandra and UTV’s Ronnie Screwvala will deliver keynote addresses.
Zee TV’s Programming Head Ashwini Yardi is joining Viacom-18, the JV between Viacom and TV18, as Head of Content and Creative of the proposed general entertainment channel of the JV. Yardi is still serving her notice at Zee.
The Advertising Club, Mumbai conducted its annual general meeting on July 6, 2007. Consecutively, the Club has elected new office bearers. BCCL’s Executive President Bhaskar Das is the new President, while Lowe India COO, Pranesh Misra, has been elected the Vice-President.
Roznama Rashtriya Sahara, Sahara India Pariwar’s Urdu daily, launched its Bangalore edition on July 7. The Chennai edition of the newspaper would be printed from Bangalore within a month after this launch.
Rajasthan-based Hindi daily Rashtradoot and NRSC have opted for an ‘out of court’ settlement for a four-year-old dispute over the former publishing a news item on NRS 2003 two months before the survey report was out. The settlement was made on March 16, 2007.
In a market like India that is really just starting to ramp up, you have certain marketers who are still focussing on traditional media and beginning to really think through how they can adopt the Internet. So, adoption is fairly low in this market and it is starting to see a pick up quite dramatically.