ZenithOptimedia has been roped in as media AoR of INX Media and INX News. Industry sources peg the business at Rs 40 crore. With the creative agencies in place -- Meridian for 9X and News X, and Orchard for 9XM -- INX has now got all its partners for its advertising and communication.
Engines, Marketers Are Working to Optimize Results, but No One Can Figure Out How to Monetize This Market
Girish V Rao, VP-Sales and Marketing, LG Electronics India Ltd (LGEIL), has put in his papers. The development was confirmed by Rao himself. It is learnt that Rao is moving to a completely new terrain and will be joining the core sector, in all probability a steel company, as Chief Executive Officer. Rao will also shift his base from Delhi.
Vineet Singh Hukmani, COO, Cheil Communications, India and South West Asia, is slated to join Radio One, the FM subsidiary of the Mid-Day Group, in September 2007. He is currently serving his notice period in Cheil.
Vijay Lalwani is set to join McCann Erickson as Creative Director for Mumbai branch. He will report to Prasoon Joshi, Executive Chairman and Regional Creative Director, McCann Erickson.
A new global study undertaken by MTV and Nickelodeon, in association with Microsoft Digital Advertising Solutions, explains how children and young people interact with digital technology. It also challenges traditional assumptions about their relationships with digital technology while examining the impact of culture, age and gender on technology use.
Mudra has announced key additions to its senior creative cadre. Its Mumbai office will now have three creative heads, with independent leadership and brand responsibility.
Subhash Chandra, Chairman, Essel Group, and founder of Zee TV, gave a five-point presentation at the Media Review organised by the Advertising Club of Bombay. His presentation gave insights into understanding the media business, building partnerships, and the importance of being recognised as a global company.
Gaurish Pathare has joined Mid-Day as National Sales Head. He will be reporting to Abhijeet Pradhan, Director-Marketing and Sales, Mid-Day. Pathare has earlier worked with Fulcrum, Mindshare, Clea, Times magazine and Anil Ambani’s ADAG.
KEI Industries Ltd has decided to award its creative and media duties to Dentsu Communications, Delhi following a multi-agency pitch. The agency is expected to work on both corporate and individual products of KEI Industries.
Bringing together synergies and resulting growth opportunities among the various entities of the India Today Group, Aroon Purie, Founder and Editor-in-Chief of the Group, divulges that a decision has been taken to transfer the group’s radio business, Radio Today, to TV Today.
Starcom Mediavest Group has announced a leadership change in Starcom IP. Hari Shankar will take on the leadership of Starcom IP India as Director with immediate effect. Vamsi Vanka, the current head of the unit, would play a regional role, reporting directly to Pushkar Sane, GM-Asia, Starcom IP.
Zee Entertainment Enterprises Ltd (ZEEL) has affected a change in the role of its Network Sales Head, Joy Chakraborthy. Apart from giving him complete charge of the revenues of the Group, ZEEL has also given Chakraborthy the responsibilities of subscription revenues.
Entertainment Network (India) Ltd has registered a 19.5 per cent rise in revenues for the quarter ended June 30, 2007. The net profit for the company stood at Rs 41.2 lakhs.
BBC has announced the launch of iPlayer, which will be an on-demand TV service, that will allows users to download BBC television programmes. The player has been created and developed by BBC’s Future Media and Technology division in partnership with Siemens and Red Bee Media.
Kolkata-based apparel company Hoffmen has recently done a rebranding exercise to reposition and give a fresh look to its brand. The rebranding campaign takes off from the idea ‘bound by some common passion’.
Mike Bryan, who was hitherto working as International Sales and Marketing Director for Penguin in the UK and the US, has been appointed as CEO and President of Penguin India. He replaces Thomas Abraham who is moving onto the Hachette Group.
NDTV has entered into a distribution partnership with Dialog TV, Sri Lanka’s leading DTH service provider, for its English news channel NDTV 24x7, thus making its presence felt on the DTH platform in the island nation.
Chlormint has launched a new TVC, and the creative expression of the mint candy has changed from ‘Dobara mat puchna’, to ‘Anytime Consumption’. The concept of ‘Anytime Consumption’ is to broaden the scope of the earlier campaigns, which very successfully communicated that one doesn’t really need a reason to have Chlormint.