Date-wise News
To offer dual-chip phones for both its CDMA and GSM networks.
exchange4media Staff Oct 22, 2007 8:24 AM
There was a 36% drop in Print advertising of 'Instant Foods/Meals' during Jan-Aug 2007 compared to same period in 2006. There was high advertising in the 'Instant Soup Mixes' segment. Advertisers of 'Instant Foods/Meals' preferred magazines, with women-based magazines taking 79% share of the ad pie. Nestle India led advertising of 'Instant Foods/Meals' sector in Print with 48% share.
exchange4media Staff Oct 22, 2007 8:22 AM
Riding on the success of its first reality show ‘Biggest Loser Jeetega’, SaharaOne Television has announced another reality-based format show, ‘JJhoom India’. The show premiers on October 27 and will air on Fridays and Saturdays at 9 pm.
exchange4media Mumbai Bureau Oct 22, 2007 8:20 AM
Next Gen Publishing Ltd has announced the launch of For Him Magazine (FHM) in India. The magazine caters to men who are intelligent, stylish, techno savvy, socially aware and sporty. The magazine’s marketing initiatives include awareness generation campaigns on Internet and outdoor media.
exchange4media Mumbai Bureau Oct 22, 2007 8:19 AM
Carving Dreams Entertainment, a company dealing with celebrity management, has forayed into film production. The company has signed a $100 million deal with US-based Hollywood International Studios for producing five films over the next 3-4 years. Branded entertainment consultancy is another area that the company has recently forayed into.
Rishi Vora Oct 22, 2007 8:17 AM
Cellular Operators Association of India (COAI) has asked TRAI to fix an FDI ceiling of 74 per cent for all carriage services, including stand alone mobile TV service providers, to attract investment for speedy growth of mobile TV service in India.
exchange4media Staff Oct 22, 2007 8:16 AM
Josh18 has come up with a new campaign for its recently-launched Hindi website Josh18.com. The campaign, which is pegged on the ‘josh’ platform and targets the vast Hindi speaking audience, has been created by The Cell, the in-house agency of Network18 Group.
exchange4media Staff Oct 22, 2007 8:14 AM
In a recent restructuring exercise, NDTV Media has elevated some of its key people, giving them larger portfolios. Neeraj Dutt, the EVP of the company, has been promoted to COO, while Senior VP, Avinash Kaul, is now the EVP. NDTV Media CEO Raj Nayak confirmed that these changes have already been affected.
Noor Fathima Warsia Oct 22, 2007 8:13 AM
People Group has announced its plans to foray into the online real estate space with Makaan.com. The Group aims to focus on real estate brokers / middlemen, rather than actual buyers. A high budget marketing campaign, created by Equus Red Cell, is also on the cards for the website in the coming weeks.
exchange4media Staff Oct 22, 2007 8:10 AM
Zee Himachal will be launched as a one-hour band on Zee Punjabi later this week. Zee Punjabi, which caters to the Punjabi audience, would now also be available for the audience in Himachal Pradesh.
exchange4media Staff Oct 22, 2007 8:08 AM
